Reasons Why Your Business Should Engage in Telemarketing
To enhance your business' marketing efforts, you can add another advertising or marketing technique
, and that is telemarketing. It is in very close relation to usual marketing but with obvious differences. In telemarketing or telesales, inbound or outbound calls, or their combination, are the primary tools. Several companies opt to telemarket in order to promote and sell their services or products. In a lot of instances, telemarketing is likewise used to add more value by offering phone-based customer service. However, businesses can use it for other purposes besides marketing and selling. Advertising and product development activities like event planning and market research can be carried out through phone marketing. Primarily, companies use telemarketing to obtain sales leads, arrange meetings or appointments and conduct market surveys or polls. Organizations use it due to particular benefits they can get from it.The main reason why most businesses engage in telemarketing is because of its potential to boost revenue. Increase in sales through this method cannot be achieved immediately although many companies have experienced profit increase with the use of telemarketing. It also makes communication with customers and prospects fairly easy because salespeople are no longer required to speak with them in person or travel.
Conventional marketing and telemarketing can both be effective despite having some slight differences. One is the use of the telephone. Most companies use several different marketing and advertising channels with one goal in mind, to contact and attract as many people as possible. Phone-based marketing has been widely used because it does just that. The chances of making a sale by calling people is far greater than what other advertising mediums can accomplish.
Another positive aspect of telemarketing is the ability to generate quick results. Your salespeople along with customers and prospects, do not need longer waiting periods as results can easily be generated. Outcomes of telemarketing calls can be obtained in hours or even minutes. Consumers or prospects can either be persuaded with or decline sales calls much easier than they can in person-to-person sales pitches. This is possible due to the less formal attributes of conversations over the phone. It is also easy to tell whether a customer or prospect is likely to buy or not. For those customers or potential clients who are inclined to buy, compelling statements about the offer is enough to drive a sale or make an appointment. For those who are really not interested, telemarketing calls can be declined abruptly and agents can move on to the next call.
One of the encouraging characteristics of telemarketing is flexibility. From a telemarketing firm's viewpoint, cold-calling projects can be executed almost anytime. Campaigns can run for periods intended by the clients. From the client's perspective, this means that they can have their providers set calling schedules that match their customer's availability. Availability in this context corresponds with convenience.
Another advantage of telemarketing is of course, its cost-efficiency. This marketing method reduces costs in different ways. A good illustration is that your company's marketing people do not have to travel. Consequently, you spend less on fuel, meal and transportation allowances, and other expenditures that field marketing involves. One another way telemarketing can minimize costs is by enhancing productivity. Field sales or marketing takes time. Instead of taking time to travel from one place to another, salespeople can use the same amount of time to make more calls. This results in greater chances of making sales.
There is a lot to be gained from systematic telemarketing. Responsibly and properly executed, telemarketing has a huge potential in helping your business bring in new customers, maintain customer loyalty and improve customer relationships.
Reasons Why Your Business Should Engage in Telemarketing
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