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Pure Natural Makeup

Pure Natural Makeup

As for natural makeup, most of the companies use iron oxides

, ultramarines and titanium dioxide. These are natural minerals cleaned in a laboratory to render them safe for cosmetic use. This is a good thing, girls, since when mined, in their pure natural state, they contain toxic heavy metals the likes of mercury and lead. For years, the cosmetics industry all but ignored the popularity of pure natural naked minerals makeup, preferring to promote colorful stuff instead. But that is changing. In the past year, such natural makeup products such as nude lipstick, clear mascara, translucent powder and sheer blusher have proliferated. One should not be fooled by the natural look. It is a product of pure artifice mineral foundation that is so well blended as to be imperceptible, blusher swirled artfully on the cheeks, lipstick blotted down to become a mere stain, brown eye shadow deftly powdering the eyelids and a little trail of eye lining pencil. For the women who buy these pure natural naked minerals makeup products, the highest compliment seems to be: ''You're not wearing makeup,'' which is either a testimony to the skill of application or to the futility of the effort.

Currently, cosmetics companies are coming out with these products for every woman. Some companies have taken the pure natural naked minerals makeup or no-makeup look to its extreme, creating cosmetics that are nearly invisible. Despite the increasing number of natural makeup products on the market, few companies look kindly on the pure natural naked minerals makeup or no-makeup trend, even if it does require makeup to be successful. Natural makeup is very appealing. It doesn't require a lot of skill or time to apply. There is also the psychological component. As stated by the president of Ultima II, Andrea Robinson, ''In the 1970's, people began to believe that they should accept what they were born with. Especially lately, women have become comfortable with that. Underneath it all, people have a strong urge to feel appropriate, and natural makeup is always right.'' The popularity of this mineral foundation also coincides with the fitness boom. Women would rather improve the condition of their muscles and their skin than resort to elaborate underpinnings or makeup to disguise flaws.

An expertise in the field of pure natural naked minerals makeup for years, Dona Hertz is known for her strong belief that one should never compromise quality. According to Dona Hertz pure natural naked minerals makeup products should be provided with the power of whole plant nutrition, including nutrients, trace minerals and powerful anti-oxidants. The natural makeup products should possess all-natural ingredients. Dona Hertz claims that the pure natural naked minerals makeup products heal skin, provide natural sun-block, last longer than ordinary makeup and are so safe they can even be used in the sensitive days after plastic surgery. And as if that is not enough, the mineral mlanges are promoted as water resistant, responsible for giving the skin a glowy, silky look and good for women with oily or dry skin. For those women who don't feel comfortable wearing makeup, and who want to look subtly pulled together, natural makeup provides a measure of security. As a beauty trend, it is likely to last for many years.

by: Dona Hertz
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