Promotional Clothing - A Great Way To Get Your Message Out Onto The Street

Second only to Promotional T-shirts the Promotional Jacket is a great piece of Promotional Merchandise

. They offer you a wonderful way to make your clients happy and at the same time get your logo or message out onto the street. A few years back only screen printed jackets were available but now embroidered jackets are within the reach of every budget.

The range of styles and finishes in the promotional jacket market is vast. Almost without exception jackets can now be branded after they have been made rather than before when they were in their flat panel state. With the advent of much improved screen print transfers even jackets with low heat resistance can now be branded.

The fastest rising jacket in terms of popularity is the "Hoodie". The jacket is called this because it has an integral hood that is often used by the wearer to hide their identity. Many shopping malls now ban the use of hoodies because their security cameras are unable to record the images of the wearers. The first Hoodies were seen at USA Colleges where the college names were emblazoned across the chest of the garment. They have however now been adopted by many sectors of society and are worn all year round.

Following on from the Hoodie in terms of popularity is the Promotional Fleece Jacket. This excellent Promotional Clothing item has really taken the market by storm since its introduction some 10 years ago. In addition to the more run of the mill fleece manufacturers have extended the range into specialist areas. You have a choice of fleece products available now with cyclists versions, mountaineering models and even a hat, gloves and scarf set.

Polyester and Nylons are still the most commonly used fabrics for jackets. Because of their almost perfect waterproofing properties these fabrics will always be used to make jackets. There is an amazing range of colours and with the use of contrasting panels and piping the colour combinations are limitless. As well as offering outer protection the linings of these jackets have improved immeasurably as well. Light breathable fabrics are plentiful and for heat insulation there are many heavy duty cotton or even fur materials to choose from.

Health and Safety has completely wrapped the whole of Europe up in an unstoppable stream of red tape, paperwork and namby pamby legislation. There are thousands of ridiculous examples of what people once did without giving a thought but now must not do for fear of them losing their liberty. Kids can't get wet any more according to Brussells directives. Teaching staff can no longer supervise kids on the street without wearing a bright flourescent jacket or vest. Fortunately the necessity for flourescent jackets means a sales opportuinity for the promotional merchandise industry. Safety clothing is now really big business and extends from simple fluorescent vests to full light reflective jackets worn by the emergency services.

Whatever choice of promotional Clothing you make for your next activity do try to go direct to a printer or embroiderer. If not you will end up paying a large and unnecessary premium.

by: Paul Beirne

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