Proactive PR - A Home-based Business Owner Needs to Use Online and Offline Techniques
Proactive PR - A Home-based Business Owner Needs to Use Online and Offline Techniques
If you are reading this article I am going to assume that you already understand the benefits of a proactive public relations campaign for your business. I am not going to spend time trying to convince you of the benefits of PR. I know that you already understand its benefits.
The purpose of this article is to share with you why you need to utilise proactive PR techniques online and offline to ensure you are fully successful. There are some people out there that are still old-school and do not utilise new media techniques but there are plenty who do. Also, Google has changed everything so you need to take this in to account.
You need to start a blog- Blogging is increasingly popular and more and more people list reading blogs as part of their weekly tasks. You should write an interesting and informative blog so that you can reach out to potential and existing customers. It is a great way for you to reach your audience directly without having to worry about mediated communications sources.
You need a Facebook fan page and twitter account- Millions of people are on Facebook and Twitter and they are spending more and more time on these social networking sites. Because this is where your customers are this is where you need to be. Set up a Facebook fan page and twitter account to share useful information with your existing and potential customers.
You need to attend networking functions and join a networking group- As I mentioned in the beginning, proactive public relations occurs online and offline. You need to join a networking group like BNI and make sure that you attend regular networking functions. When you attend these functions you need to make sure that you are not just trying to sell things but trying to cultivate long term relationships with potential clients and alliance partners. Make sure that you go out of your way to help other attendees in any way that you can.
You need to regularly meet with your best clients- Your existing clients are worth their weight in gold and you need to meet regularly with your best clients. I am not talking about your biggest client but the clients that refer the most business to you. You should sit down with them regularly and work out what you can do for them to make it easier for them to promote business to you.
Proactive
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