Powerful Offline Advertising Strategies
There are several ways to advertise and get the word out about your business online
and the best of them include free search engines, pay per click search engines, writing articles, utilizing press releases, doing joint venture sad co ops, and posting to message boards and forums related to your target market.But one advertising method that is neglected by most online marketers is off-line advertising.
There are several low no cost ways to advertise off-line and I want to share 3 of them with you.
1. Business Cards
If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business.
Also, whenever I visit a restaurant, bar, or club, I will leave my business cards in all of the bathroom stalls. And don't laugh at this It really works. When I visit the bathroom an hour or two later, I will find that all of my business cards are gone and I will have a fresh new set of sales the very next day.
2. Flyers
With today technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. Or simply hand out your flyers to people you meet on the street. Many bars and clubs do not have a problem with posting flyers in their establishments either, especially if you are a patron.
And do not forget about supermarkets. Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often.
3. Automobile Advertising
Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and or domain name for all to see.
Your business can be exposed to hundreds, if not thousands of people every day whether your car is parked, you are driving, or even when you are stuck in traffic. It is fairly inexpensive and a great way to drive home your message.
10 Classic E zine Advertising Tips
1. Target your advertising.
The more targeted the e zine is for your offer, the greater your response will be for your proven ad.
2. Track your ads.
Do not leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e zines and ads are most profitable.
3. Run your ad for multiple issues.
You will get a better response, and possibly save money as many publishers offer special deals on bulk advertising.
4. Spend lots of time writing your headline.
An effective headline will successfully grab your readers attention and target your audience.
Your winning headline will also get people to read the rest of your ad, leading to more traffic and sales.
5. Do not try to sell your product from your ad.
Write your ads to create interest and get people to visit your site.
From here, your powerful sales page will do the selling for you, and you will be able to get people to join your e zine or mailing list for successful follow up.
6. Do not use all caps in your headline.
You'll appear like your yelling at your reader, and your ad will come off as amateurish.
7. Include a call to action.
At the end of your e zine ads, include a call to action that tells your reader what you want them to do next.
8. Do not be cute or funny with your ad.
You might put your reader in a good mood, but do not count on that translating into more visits to your site or more sales.
9. Offer something for free.
Provide an incentive for visiting your site such as a free eBook, sample chapter, or trial.
10. Subscribe to or view the archives of the
e zines you would like to advertise in.
You will be able to see the quality of the content provided, how many ads are published in each issue, and you will get a good idea of the products those readers are interested in by the ads being run.
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