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Poland B2c E-commerce Report 2010 ---- Aarkstore Enterprise

Poland B2c E-commerce Report 2010 ---- Aarkstore Enterprise

1.) Key Findings

The number of Internet users in Poland reached 18 million in 2009, accounting for 47% of the total population.

Social shopping is a new Internet trend in Poland, combining online shops with social networks for the optimization of sales.

23% of the total population in Poland bought or ordered goods and services for private use over the Internet in the first quarter of 2009.

In 2009, 40% of Polish Internet retailers said that their online sales had not been affected by the economic crisis.

Euro.com.pl was the leading online shop in terms of unique monthly visitors in Poland (1 million in February 2010).

2.) Effective decision support for E-Commerce managers

E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. It is the one-stop source for these facts.

3.) Contents

Current Trends in the E-Commerce Segment

Sales numbers and growth rates of B2C E-Commerce

B2C E-Commerce vs. retail and home shopping sales figure comparisons

Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)

Product rankings, which show the top selling assortments on the internet.

Rankings and short profiles of the main competitors

News on leading B2C E-Commerce companies

4.) About our Reports

Market reports inform top managers about recent market trends and assist with strategic company decisions

It provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.

The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.

Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.

It delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.

If required, It provides in-depth analysis for all research projects. Simply send us a request.

Table of Contents :

1. TRENDS

Proportion of Internet Users in CEE Countries as % of the Population, 2008 & 2009

Poland vs. EU Broadband & Internet Usage Indicators, 2004-2008

B2C E-Commerce in Poland: Sales and Number of Stores

B2C E-Commerce in Poland: Economic Crisis

B2C E-Commerce in Poland: Shopping Behavior

B2C E-Commerce in Poland: Social Shopping

Number of Internet Shops in Poland, 2002-2008

Other Sales Channels Used by Internet Shops in Poland, in %, 2008

Logistics Companies Used by Internet Shops in Poland, in %, 2008

Top Online Payment Companies by Internet Shop Use, in %, 2008

Availability and Popularity of Payment Methods in Internet Shops, in %, 2008

Value (in PLN million) and Volume of Internet Transactions by Cash Cards, 2008

2. SALES

B2C E-Commerce and total Retail Sales, in PLN billion, 2002-2008

B2C E-Commerce Sales by Country in Europe, incl. Poland, in GBP billion, 2009 & 2010f

3. SHARES

B2C E-Commerce Share of total Retail Sales, in %, 2004-2008

4. PRODUCTS

Goods and Services bought by Internet Shoppers over the Internet in Poland, in %, 2007 & 2008

Assortment of Internet Shops in Poland, in %, 2008

Amount of different Products offered by Internet Shops in Poland, in %, 2008

Types of Goods and Services bought Online in Poland compared to the EU27 Average, in %, Q2 2008

5. USERS / SHOPPERS

Individuals in EU Countries using the Internet on Average daily or almost every Day, incl. Poland, in %, Q1 2009

Percentage of Households in EU Countries with Internet / Broadband Access, incl. Poland, in %, Q1 2007-Q1 2009

Development of Internet Users (million) and Percentage of Country Population (%) in Poland, 2007-2012f

Internet Users in Poland by Net Income, in PLN and %, 2004-2008

Internet Shoppers in EU Countries by Gender, ranked by Total, in %, Q1 2009

Internet Shoppers in Eastern European Countries, in % of total Internet Users, 2007-2008

Internet Shoppers in Poland by Age Groups, compared to the EU27 Average, in %, 2008

Internet Shoppers in Poland: Internet Shop vs. Online Auctions, in % of Internet Users, 2004-2008

Average Value of Online Transactions in Poland, in PLN, Q2 2008, Q2 2009

Development of Internet Shoppers in Poland compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009

Frequency of Shopping on the Internet in Poland, in %, 2008

Broadband Subscribers in Poland compared to Germany, USA and the OECD, 2003-June 2008

Broadband Subscribers per 100 Inhabitants compared to Germany, USA and OECD Average, 2003-June 2008

Broadband Subscribers in Poland, by Access Technology compared to OECD Average in %, June 2008

Broadband Penetration and daily Internet Access in Poland vs. EU Comparison, in %, 2008

6. PLAYERS

Top 10 Online Shops in Poland; ranked by Net Revenue, in PLN million, 2008

Top 10 Online Shops in Poland; ranked by Unique Visitors and Audience Reach, February 2010

Top 10 Online Shops in Poland; ranked by Number of Orders, in thousand, 2008

Top 10 Online Shops in Poland; ranked by Number of Monthly Average Users, 2008

Top Home and Garden Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008

Top Photo, Consumer Electronics & Home Appliances Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008

For more information please contact :

http://www.aarkstore.com/reports/Poland-B2C-E-Commerce-Report-2010-41619.html

http://blogs.aarkstore.com/

From:Aarkstore Enterprise

Contact: Neel

Email: press@aarkstore.com

URL: www.aarkstore.com

by: Aarkstore
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Poland B2c E-commerce Report 2010 ---- Aarkstore Enterprise