Personal Training Business Websites
Like your awesome fitness program, your online presence when starting a personal training business should perform and produce measureable results
. This means building a website that is more than an online billboard; it should generate leads, position you as an expert in your fitness field, and engage your clients and visitors. A website designed to target your community of customers with a clear call to action and engaging information will grow your business and practically automate your marketing tasks so you can focus on delivering your fitness program and making money. There are many associations that offer professional development and help in growing your business such as IDEA Health & Fitness Association.Below, we offer some of the key aspects to a website that grows your business in a measureable way.Quality design
Work with a web designer to create a clean and concise design that Is easy to read and understand. Ideally a page should have no more than 3 columns, and the most critical information organized in these 3 columns should appear above the fold line - be visible without scrolling - when the page loads. You have less than 10 seconds to engage your visitors, which means they probably won't scroll down to find your advertising hook.
Engaging content
The right website content can be a marketing triple-threat - it can position you as an expert, market your training program as a product, and inform your clients while prequalifying leads. Here are some ideas for types of content that will engage fitness enthusiasts and add value to your website by making visitors feel you offer more than contact information and a sales pitch.
Position yourself as an expert:
Post training certifications and qualifications.
Write and post blogs and newsletters that inform fitness enthusiasts and showcase your knowledge and unique skill set.
Create and post videos and weekly training tips.
Market your training program as a product
While every client is unique, make sure there is consistency in your pricing and offerings.
Feature success stories to show the benefits of your program.
Assemble downloadable information packets about your programs and fitness plans.
Offer semi-private or group packages.
Inform your clients so they are ready to sign-up:
Post frequently asked questions.
Create a calendar of activities/classes.
Include prices or price ranges for your services.
Provide multiple ways for clients to contact you: phone, email, address.
Optimize your website to get found on the Internet
SEO, or search engine optimization, is a strategy SEO professionals use to optimize your web pages to come up first when a client searches for your services on the Internet. Strategies include strategically incorporating key phrases that clients might use in a search into your web content, submitting your website to directories, and managing social networks linked to your webpage. In order for clients to find you, it is important to have an SEO strategy, otherwise your great content may not be found.
Opt-in/email campaigns
Once you get visitors to your website, encourage them to leave their information with a call to action. Engaging content will prompt them to want more information allow you to contact him or her with special promotions or offers. The content could be a free workout guide, or tips available to visitors that provide you their contact information. Always make sure that customers opt in to receive these offers. You can also ask them to subscribe to a monthly newsletter or workout tip customized to their preferences. These opt-in lists create qualified leads for your business.
Investing time and money into your website when starting your personal training business will pay off, and you will have a functioning marketing machine that will deliver more clients to your doorstep than traditional, offline direct marketing. You will be able to build long-term relationships with clients while attracting more business.
by: ArticleSubmit Auto OC3 Solutions for Your Business Cape Coral Web Design Creates A Website That Is Ideal For Business Photographers Sheffield, Corporate Photographers Sheffield From Clickety Fast Loan No Credit Check-get Cash In A Jiffy Import Export Data-helping International Business Same Day Cash Loans:immediate Relief From Your Financial Problems Cash Loans For Unemployed-unsurpassed Loan Option Faxless Payday Advance-borrow Cash Before Payday Need Payday-get Cash Before Payday Cash Loans: The Best Of Funds To Support Your Short Term Needs Payday Loans Over 3 Months: Urgent Cash For Emergency Circumstances As a smaller version of the Xperia X10, the SE Xperia X10 Mini is naturally good looking Small Business Of Selling Pepper Sprays Can Make You Lots Of CASH!