Motorola Trains Retailers to Advocate Customer Loyalty Programs
Motorola Trains Retailers to Advocate Customer Loyalty Programs
The recent Mobile Loyalty Solution responds to customer request for portable and flexible servicing options within the store and outside
The Mobile Loyalty Solution - the retail mobile industry's all-inclusive service programme that allows retailers to develop a more personal rapport with customers and digitize onto customer phones the store's exclusive membership cards was today inaugurated by the Enterprise Mobility Solution department of Motorola. This recent service is usable with the bulk of mobile phones available in today's U.S. market, is a very handy shopping service for consumers, and offers privileged offers and concessions on a variety of products.
A study by Juniper Research shows that by 2014 there is scope for generating about $6 billion worldwide through the retail redemption of mobile coupons. With high customer expectations from their preferred retailers, Motorola is aware of the pertinence of consumer faithfulness and satisfaction and its Mobile Loyalty Solution is an initial step in an intended series of mobile commerce programs to assist retailers in establishing an unforgettable shopping experience for their preferred clients.
"The nature of mobile phone usage is evolving and so is its significance during shopping. With the increasing customer base of smart phone users and the improved functioning of the operational platform, we are entering an age when a shopping experience is magnified as a result of a continuous digital connectivity through the mobile phone," said Dana Warszona, worldwide head of m-commerce division in the Motorola Mobile computer section. "Right from allowing clients to look for products attributes to carrying out a transactions, the mobile phone is today a significant device that retailers need to include in their customer satisfaction plan."
The Motorola Loyalty Solution can be the next step or a possible option for the retailers current loyalty plan and will allow the retailers to relay sales and discount to the consumer's mobile phones, thereby doing away with offer tickets and membership cards. The clients can choose to receive details of the various offers on their mobile phone either online or in the shop by sending a short SMS. The customer then obtains a mobile application with a bar code on their mobile device which represents the customer's identity or a mobile loyalty card. This can then be scanned at the sale counter. Retailers benefit from a wider reach of the program and customers benefit from the special discounts, an easier access to personalized tickets and a faster shopping experience.
Senior Vice President Merchandising and Marketing, of Kerr Drug Bill Baxley said "Kerr Drug understands that for sustaining consumer faithfulness, availability of product details, services and offers is crucial. As part of the Kerr Rewards bigger plan, we will be introducing the Motorola Loyalty Solution, in a few days. This is a crucial segment since it will allow us to interact directly with customers having the digital tickets and discounts and assist in developing a better rapport with our clients.
The Motorola Mobile Loyalty Solution is a "one-way" mechanism and helps retailers in keeping a detailed information base of customer likes, buying trends and favorites. Since Motorola undertakes the broadcasting to program associates, the retailer needs to only look at developing pertinent promotional material and the frequency of sending out these offers. Consequently, offers are well scheduled and redemptions are followed precisely.
Just as retailers are in a position to draw more clients and augment store footfall with the offers, consumers benefit from the ease of accessing store incentives and determining the closest shopping locations using their mobile phones. This provides the retail chain with a means of developing sales, augmenting redemptions and furthering client satisfaction by removing the conventional method of rewarding consumers on their way out from the shop. This also enhances the chances for the manufacturer and the retailers to work more efficiently on current incentives. Consumers do not require to carry tickets or membership cards for redemption. Therefore, the processing time is reduced considerably which in turn enhances the shopping event. This is also an environment friendly option which requires no printing thereby reducing the use of paper and costs. Investors' appetite for risky assets declines on DAX - Spread Betting and CFD Trading News The Hypothyroidism Solution Rapidshare-The Hypothyroidism Solution Pdf Automotive Equipment & Tools - Online Retailers Offer the Best in Automotive Equipment The Sonic Producer Rapidshare-The Sonic Producer Rapidshare Buy trading Pins through Good Trading Pin Maker What is CFD Trading? Are You Searching For The Holy Grail In Trading? S&P 500 'expected to continue trading decline' - Spread Betting News AU Trading: Try Grabing It Be Taught Foreign Exchange Trading CFD Trading Update: ITV share prices soar as earnings rocket for shareholders How To Choose A Good Personal Injury Lawyer Fall in international oil prices are still rising domestic wholesale price