Longaberger Review - Is Longaberger the Suitable Business Opportunity for You?
Thirty five years ago the Longaberger Company was begun but the current company is based in those early roots and traditions
. The company's mission statement is; "To Stimulate a Better Quality of Life," and the company continues to hold true to that goal.The company continues to offer a selection of handcrafted items, such as baskets, pottery and wrought iron accessories but has chosen the direct marketing sales model which now numbers approximately 45,000 Home Consultants selling the Longaberger products directly from their homes.
How the Company Began
The Longaberger family settled in the active village of Dresden, Ohio just at the foothills of the Appalachian Mountains in 1896. At that time, baskets were the container of choice, and the Dresden Basket Factory made baskets for carrying all types of things like pottery ware. J.W. Longaberger took a job at the factory, becoming a full-time apprentice and learning the art that would become his trademark. In 1927, J.W. married Bonnie Jean Gist, a girl he met while working at the factory.
J.W. was forced to work in a paper mill when the factory closed its doors during the Great Depression but he never stopped making baskets whenever he had free time. J.W. and Bonnie purchased the old basket factory in 1936 and renamed it The Ohio Ware Basket Company. Bonnie and J.W. had 12 children together. The 5th child was Dave, who was disadvantaged both by his family's low economic status and the fact that he was afflicted with a bad stutter and epilepsy. This did not deter Dave's ambitious character. He constantly worked at odd jobs for money as a young boy.
As Dave went on in life, he served two years in the Army and ended up driving a bread truck. After Dave and his wife had their daughter, Tami, they purchased the Dresden Dairy Bar and an old grocery store. Together they remodeled the grocery store building and reopened it as Dresden IGA Foodliner. These two businesses were how he supported his own growing family. The trend toward popularity of baskets in the 1970s caused Dave to ask his father, J.W. to make baskets and he would sell them in his store. The baskets were so popular that they sold out immediately. J.W. died just at the time the baskets were becoming popular again.
In 1976, Dave opened J.W. Handwoven Baskets. He expanded the factory to include the old woolen mill where his mother had worked when he was a child. To expand his basket business, Dave knew he needed to sell them in other locales, not just locally. In 1978, the direct sales model of Longaberger baskets was begun when Dave recognized the best showcase for the baskets was home consultants.
Tami, Dave's daughter, was appointed president ten years after joining the company in 1984. She helped diversify the company into other home lifestyle areas. The company is now the primary maker of handcrafted home-style products including baskets.
Longaberger Products
Today, the Longaberger Company still features a wide line of decorative baskets. This includes seasonal baskets, decorative baskets, college and sports team baskets as well as other items like candles, pottery, wrought iron accessories and tableware. A Collector's Club has been developed for collecting enthusiasts.
How to Join the Company
If you have a love of handcrafted things including baskets and also want to run your own business, becoming a Longaberger Home Consultant may be the top home based business chance for you.
Home consultants can be a part of a truly American company but also can earn a generous 25% sales commission, earn free products and even have access to their own free website. You can choose when and where you want to work, and the company offers four different business kits to get you started. The kits start at just $49 and feature a 100% Money Back Guarantee, so you can be well on your way to a successful career for very little money down and no risk.
Longaberger Review - Is Longaberger the Suitable Business Opportunity for You?
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