Local Retailers: Your Customers are Online, and They Want Coupons
The behavior of coupon usage is shifting dramatically
. Once a relic of the frugal shopper, people from all socioeconomic backgrounds are going out of their way to find and use coupons to save money. An interesting part of this trend is that fact that an increasing number of people are not only clipping coupons for food items, but they are looking for deals and bargains on dry cleaning, oil changes, specialty retail, restaurants and more. Coupon companies have seen a dramatic increase in coupon usage for everything from day-to-day necessities to affordable luxuries. The number of people searching the Internet for printable coupons that they can present to retailers is up sharply. Because of this trend, retailers are being warned that without an aggressive coupon strategy, they may find themselves at a clear disadvantage. Now, more than ever, retailers need to be in the mix with their own coupon campaigns. However, with lower-than-average sales and tougher economic times, advertising budgets are being squeezed and the cost of a traditional coupon campaign is simply not an option for many small businesses. A viable alternative is for local retailers to embrace managed online coupon services like the recently launched CherryPlanet.com. The goal of CherryPlanet.com is to serve businesses and the community by helping everyone save money. The site offers both businesses and consumers peace of mind in their promotion and use of coupons because the coupons are offered through a managed system and purchased by the consumer. An additional benefit to businesses is that coupons motivate customers to try something new or purchase something they might not otherwise have considered. With CherryPlanet.com, business owners can easily create and manage their own coupon campaigns for free. There is no cost to join and no hassles. Each coupon campaign can be managed for the number of coupons made available, the terms and limits of the coupon, and the time frame in which the coupon can be used. Once a business posts a coupon, it will be available to local customers who are searching online to save money while shopping locally. The customers purchase the coupons from CherryPlanet.com for a very low cost (generally $1.00), print it out and take it to the business to save on their purchase of services or goods. For more information and to sign up and launch your business online coupon campaign, visit www.cherryplanet.com. Follow CherryPlanet on Twitter @cherryplanet.Local Retailers: Your Customers are Online, and They Want Coupons
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