Is business positioning different from branding
Business positioning becomes relatively easier when your product has some clear advantages over its competitors
. Many experts claim that business positioning is all about differentiation, which is not really wide of the mark. All you need to do is to highlight some unique selling point or competitor's advantage to make sure that your business is positioned as the one that customers would like to purchase from. A business without a clear positioning strategy can get lost in no time, owing to the intense competition in the markets.Is business positioning different from branding
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