Is Twitter Absolutely Necessary for Your Business?
Unless you have sworn off all forms of communication
, you have no doubt heard of the rapidly growing social networking and communication tool Twitter. Twitter might have been basically unknown five years ago, but today it has become one of the top ways that people are communicating on the Internet. You may have heard that you absolutely must have a Twitter account and use it constantly. However, is this definitely something that you need to do?
Whether or not Twitter is for you or is necessary to your business will likely depend upon your specific situation and the nature of your work. The simple fact is that not all businesses need to have a Twitter account. Depending on the nature of your business, you may find that you don't even need to have much of a social networking presence at all.
While it is true that social networking, such as Twitter, can be an important way for clients to find you online, it is certainly not the only way. If you find that you have limited resources and limited personnel, you may determine that trying to maintain a robust social network presence just doesn't make much sense for you. Again there are lots of variables that go into answering whether or not social networking and Twitter are right for you.
The nature of your business and the time that you can allocate to social networking will be a major factor in determining whether or not you should dedicate a great deal of time to web 2.0 tools. Moreover, using several social networking sites but not really being able to capitalize on any of them due to time constants may ultimately prove futile.
Being an entrepreneur is obviously very time consuming. Developing your marketing strategy, looking for a China manufacturer and hiring employees can all add up to consume a good deal of time. Focusing on just one social networking site instead of spreading your efforts across many platforms might be in the best interest of your company. In the end, so much of choosing the right social networking path depends on your own unique needs and your overall marketing strategy.
Is Twitter Absolutely Necessary for Your Business?
By: Darren Hamels
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