International Business: Business Blogs to help your rankings

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For the past several months now, there has been a new development used more and more by businesses and companies of all sizes: Business Blogs

. First, for those of you who may be wondering what "blogs" actually are, they are an abbreviation for "web logs". First popularized by journalists, tech geeks and by teenagers, "blogs" are now increasingly in use by the business community and Fortune 500 companies.

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If you have new ideas or a new product your company would like to promote, business blogs are a good, inexpensive vehicle. And there are many other advantages to using blogs too: major search directories and Search Engines such as Yahoo, Google Alta-Vista and most of the others crave on fresh and new information that is frequently updated, sometimes many times a day. Business Blogs consist of many links, written with fresh content that is propagated everywhere on the web.

The more Search Engines like Google find daily and updated content, the more often their search spiders will visit that business blog, resulting in high Search Engine rankings for a good part of your business blog-powered data. If you still have your doubts on business blogs and are wondering if they are just a passing fad, for your information, in February of 2003, Google bought Blogger, itself a blogging software pioneer. Google publicly said they don't even know how they are going to use the company, but they will certainly have some use for it... (!) (Quoted in the New York Times).

If you are still asking yourself why should your business start a business blog (b-blog), here are a few answers to ponder about:

1. If you have timely information to share with your customers

2. If you're unhappy with the results and ROI from email marketing

3. You would like your web site to have top-ranking positions in Google

4. Many observers think that blogging will last for a long time

Here is a list you might want to read of the many business benefits of starting a good and serious business blog:

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Higher search rankings on Google with no paid-submission

Other Search Engines will most likely position you higher too

Pay-per-click (PPC) is great but free marketing has infinite ROI

Create visibility with information by sharing with your customers

Fresh information appears on Google in only a few days, not weeks

Other business bloggers will point prospects towards you for free

Now all of this is great and can help companies a lot in their Search Engine rankings. But Business Blogs should not be viewed as the single winning "solution" that will "do the magic". Business blogs should be viewed as an added, parallel solution to increase communications and ideas to your prospects and customers, while at the same time helping your web site in the Search Engines.

International Business: Business Blogs to help your rankings

By: Justin Brown

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