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How to choose the right promotional clothing for your business

How to choose the right promotional clothing for your business

Have you made the decision to introduce promotional workwear into your company

? Here's a 10 point checklist to help you make the right choices along the way.

1. Start by thinking about your decision for wanting corporate clothing for your business. Do you want to use it as a promotional tool? Are you keen for your employees to look smarter? Make a list of the reasons.

2. Continuing with your list, think about any special requirements you may have for the clothing. For instance, do your employees need them to have safety features? Do they need a lot of pockets? Are they going to be client facing?

3. Will these clothes be born indoors or outdoors as well? You may need fleeces and jumpers as well as t-shirts and polos. Or, you may require waterproof items. Add these details to your list.

4. Consult your employees about what they think they need. This is particularly important if they have manual jobs, as they might have special requests to help them do their job better.

5. Consider the little things. I've already mentioned pockets, but there are other considerations too, such as high-visibility items, fingerless gloves, or even a hood.

6. Make durability your top priority when it comes to clothing. Yes, you'll want them to look good, but you'll also want them to last and help your employees in their line of work.

7. As this is to be promotional clothing for your company, you need to make sure you have all your contact details visibly displayed on the garments, so make a list of what you want including. Your logo, web address, phone number and company name are all a must.

8. By now you should be close to formulating a helpful list of requirements from your workwear. Before you order, however, add the word 'professional' to the list. It will help you make a good first impression.

9. When it comes to colours, try to stay on brand. It'll help give your company a bigger feel by ensuring you have a consistent look and feel throughout the business. It will also help when requesting something professional.

10. Don't skimp on how much the workwear might cost. You want to get it right first time, which may mean spending a little more at the outset and avoiding further costs later on for replacements.

These will hopefully have helped you get a better idea of what you need from your promotional clothing and work wear.

How to choose the right promotional clothing for your business

By: Rob Berry-Smith
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