How to Market Your Business
Advertising is a pricey sounding word, and for good reason
. But it need not be. If you own or manage a small business, here are some advertising and marketing tips that will meet your budget.The first vital tip in advertising is to become centered around the 'web'.
This places your website at the center of all other marketing campaigns; its purpose is to generate traffic to your website. For instance, if you do a radio spot, your website needs to be stated clearly; if you place a print ad, the website needs to be in clear, bold print; if you do a mailing, the focal point of the ad needs to be the web address-the major purpose is to generate hits on your website.
How is this more cost efficient? Replacing printed materials is both costly and time-consuming whereas changing web content is quick and inexpensive. By making the purpose of all your other marketing and advertising simply to get people to your website, those other printed materials never go out of date, since your web address is yours as long as you want.
Make the focal point of your site to gather contact information.
There are many business owners who think the purpose of their website is to generate instant sales; however, people who are in internet based marketing know this isn't the case. The purpose of a website is to generate lists of contact information in order to generate leads and multiple follow-up sales. In creating a contact list you can send prospective clients promotional material, bargains, and sell product to them multiple times without worrying whether they will keep coming back to your website or store.
How do you get people to deliver up their contact info? By giving them something of value in exchange for it. For instance, if you own a rental company, or a retail outlet, offer a coupon for 15% off their next store purchase. Always do whatever it takes to get the contact information you need from online visitors. Doing so greatly increases the likelihood that they will become customers some day.
Make certain to follow up with intension.
One area small businesses notoriously fail in is the area of following up on potential customer leads/contacts. As a result of neglecting this area, it is as if the business is throwing out easy money! Even beyond the monetary factor, in aiming for excellence with follow-ups you will set your company apart from others who are likely falling short in their follow-up solutions, thus, giving you a competitive edge.
Set up an immediate mailing system for visitors who enter their contact info on your website. Develop a well-thought-out autoresponder series to keep in touch with them for several weeks or months, hinging on the nature of your business. And, if you have their phone number, phone them with a special offer of some kind. Make them seriously happy they left their contact information. And if a web visitor poses a query make it your priority to answer them as soon as you are able. It is this kind of care that will place you in a different bracket than your competitors and will attract clientele. By taking the time to answer issues and caring about potential clients you place yourself apart from your competitors; a move that will generate more leads, and bring new clients to your business over and over again.
How to Market Your Business
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