How To Use Video Marketing To Promote Your Business
Knowing how to use video marketing to promote your business successfully is something many online marketers are now perfecting at an increasing rate
. If you are an online business owner and are currently not using video marketing to promote your business or service, then you are positively alienating yourself from a huge potential customer base. Using video marketing has been proven to significantly increase your profile online, and definitely generate a vast amount of traffic to yoursite.Video marketing online is extremely popular as it is a much more personal method of interacting with the viewers than the usual simple text version of a website. However, the words video marketing' immediately conjure up images of having to be filmed, and you personally being the 'star' of the film. Rest assured in todays world of technology there are other methods readily available to you, and so, if you wish, you do not need to appear personally!
If you don't wish to appear in the video yourself, then you will need to invest in some screen capture software that will record your video. The three main ones being: 1. Camtasia 2. Jing 3. Camstudio.
Screen capture software simply records whats on your screen and your voice as you talk or narrate over the top. It's a good idea to begin with to take an article or one of your blog posts, and use that as the basis for your screen capture video. Once you have created a few screen capture videos it will become easier and can prove to be a lot of fun!
If you are a little more confident and happy in front of the camera to be filmed then you will need a small amount of equipment to get you started. However, always try and utilise what you already have available to you. You will be able to create a very effective video by just using the webcam on your computer, which can then be edited inwindows movie maker and then uploaded directly to the distribution networks. For a more proffessional feel to your videos, you can always invest in a video camera and a tripod, or even hire a proffessional to do it all for you, but of course this will have a serious cost implication that you could well do without.
The important thing to remember when shooting video with yourself as the talent is to make it short, to the point and remember to drive home to the viewer the overall benefits.Choose just one piece of information to put accross and give the viewer a reason to click through to your site. Remember in using video marketing to promote your business or service, the four main components to the script of your video should be;
Who you are.
What you've got.
Why they want it.
Where to get it.
Again,the more videos you actually record, then the more confident you will become, and this will certainly reflect in future videos you submit for your business.
With regard to the distribution and submission of videos, then really your first port of call should be to upload your videos to You Tube. Remember to allow users to share and link your videos, and also remember normal marketing techniques. Keywords are important, as is your website URL. Alongside YouTube, share your videos on Facebook and Twitter. Social media networks have the ability to send your video viral in a very short space of time! Alternatively you can always use trafficgeyser' or tubemogul' which are great tools if you do not wish to submit your videos by hand to different sites, which can become very time consuming.
Request your FREE and very comprehensive report today with tips on using video and social media to promote your business. Visit http://www.thenewguidetosocialmediaprofits.com
How To Use Video Marketing To Promote Your Business
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