How To Use Promotional Products For Your Business
Many business experts agree that one of the most effective marketing strategies is by giving out some gifts or merchandise to the customers
. This strategy includes corporate gifts, promotional gifts, merchandise, and sample products. They believe that every marketing or branding plan should include one or more of these strategies. Read further to learn more about using promotional products to boost your success.There is a marked difference between giving out merchandise or free sample and corporate gifts. Gifts are given to customers or clients who already make purchase or use your service, and therefore the gifts should be more special and valuable than merchandise. If you use gifts to attract new customers, you must ensure that the gifts are attractive enough to make them want to buy your products to get your gifts. If you give gifts to your loyal customers or clients, you must ensure that the customers and clients will feel privileged and appreciated by your gifts.
You should choose the items that are appropriate for your products and will give your products good image. Pens, notepads, and T-shirts are some items that are appropriate for wide range or products. Kitchen or eating utensils are appropriate items for food related products. Children love to get toys and including small toys with children related products is a smart promotional tactic.
Do not include cheap merchandise for luxury items. A plastic pen is not an appropriate gift for gold jewelry shops or high end boutiques. If you have no idea what are the appropriate things you can give as gifts or merchandise, it is better to give vouchers or gift certificates they can redeem at your stores. This way, you give them something valuable and also attract them to browse and make purchase at your stores.
You may want to give free service instead of tangible products as gifts. Spas, hair salons, and hotels can give extra or free service for their clients. Free rooms, massage sessions, or hair care sessions are highly appreciated free services.
You may use a lot of things as merchandise, but you must make an effort to make them unique and memorable. Since giving merchandise and gifts are popular strategies, customers are flooded with merchandise from various products and brands. Your merchandise should be unique enough to stand out among others. Even though you give out generic items like mugs or pens, you can make them special by focusing on the design.
Remember to keep the design true to your business, s brand image. Colors play important part in setting the tone of the design. Choose color that is similar to your company's logo. Do not include too many colors, unless you are designing for children.
Surprising your customers and clients is another tip to make your marketing campaign successful. Most people love to get good surprise and it will really make their day. You can do this by giving something they do not expect. This will make their shopping experience very memorable.
You need to be creative to apply this strategy successfully. Do not limit yourself to generic designs and items. Your business will also benefit from professional product or graphic designers to create unique and memorable merchandise or gifts for your customers.
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