How To Market Yourself As A Graphic Designer
Being a graphic designer means having to think out of the box most of the time
. Because if you want your marketing collaterals such as your greeting card printing to get noticed and be purchased, you need to provide your target clients with something different and unique.But most of the time, its difficult to make it in the design industry. Most if not all big companies usually have their own in-house card printing designer that provides them with a regular supply of their marketing collaterals. They wont need freelancers like you because having a designer on their payroll is much easier to manage. In addition, the company can also claim the designers work as their own since they sort of paid their designer as their employee. Not to mention that the designer has to create a design the way the company wants.
Another reason why many freelance graphic designers are having a hard time getting work is that when it comes to legalities, a freelancer can always claim that their work has been stolen even when the company who hired them has already paid for it. This would cause big trouble for the company as they would be looking at a big amount of money for damages.
As a graphic designer, you will need help to really make it in the industry. Going through the proper channels will help a lot. An agent to represent you is one crucial decision you will have to make as hiring an agent to represent you can give you more opportunities to present your work and what you can do. An agent can help you build your credibility as a graphic designer, as well as take care of your legal issues and concerns.
One of the first things your agent will do for you is to create a list of companies that would most likely get you as a designer. Then your agent will submit your work to them and market you to these companies. Being a freelance graphic designer is way better in the long run as you will have more freedom to create your designs in your own creative environment. And having your own agent to represent you will take out the pressure of having to do the marketing yourself so you can focus on honing your skills for better chances of your design to attract the attention of major companies.
Here are more tips and suggestions to make your designs noticed by your target clients:
Go online. Upload your work in YouTube for exposure. Create a website where you can showcase your designs. Join networking sites and forums to present your skills and abilities. Just remember to copyright your designs so no one can steal them from under your nose.
Get an agent. As Ive said earlier, it is better to get an agent to promote you to the companies. Allow them to submit your designs so you can better use your time spent on marketing to improve on your skills. You can always go online if you want to find out any professional agent who can work for you. Just remember to shop first before finally settling on one agent to represent you and your work.
Try word-of-mouth. If youre good, youll definitely have people getting interested in your work and get you as their designer. Once youve proven your ability, your reputation can spread through word-of-mouth, which by the way, is one of the best means to market yourself and your skills.
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