How To Find The Best Business Coach For You or Your Business

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Copyright (c) 2010 Michael AtmaIf you're business or team is stuck in a rut and no

matter what you've tried to help get to the next level, nothing has worked, then business coaching is what you need. Not only should it be the first thing that comes to mind when this happens, it gets proven and lasting results because of it's dynamic and educational approach.

As companies became more focused on survival and expansion, senior executives had less time to develop and mentor new managers themselves, so an external source was sought, and a business coach was the quick and logical solution.

As soon as using a business coach started to take the business world by storm due to it's overwhelming success, the issue then became which coaching company to use. The relationship between a coach and the client is too important to be left to chance.The manager or executive being mentored through business coaching will make decisions affecting the business based on the ideas developed through this relationship, so it is vital that the match between the coach and the organization is a sound one.

Here are some important areas to be aware of when considering which coaching company is right for your business:Cost is obviously an important issue, but this needs to be measured against the results expected. The profitability and in some cases, survival, of the business may depend on it.The business coach selected should be capable of either reviewing and helping to revise any existing business and marketing plans, or if there are none in place, assist the business in the development of these plans.The coach should provide support and guidance through a mentoring relationship with the client. The reason why coaching works so effectively in business is because the relationship must be built on trust, respect and transparency. This negates power plays or unproductive behavior.Assisting in the development of ideas and suggesting resources should also be part of a good business coaching program, so you should ensure that the business coaching company has this expertiseWhen engaging new employees, the proven techniques of short listing, interviewing and checking references with previous employers usually results in the right person for the job.Engaging a business coach should follow the same rigorous process, and word-of-mouth references are one of the most reliable ways to check if claims of past successes are genuine.

When a company engages a business coaching organization, they are tapping into the collective experience and wisdom of a network of people with a wide range of management, financial and inter-personal skills.Over time, the relationship that develops between a well-matched coach and the client can provide the innovation, direction and focus towards the future that is often difficult to develop during the day-to-day grind of operational management.

A good business coaching specialist doesn't get involved in the nitty-gritty issues, and therein lies their strength. They are good strategists that help the business take a wider view of the market and their place in it. In this rapidly-changing world, these are skills that repay their outlay tenfold.


How To Find The Best Business Coach For You or Your Business

By: Michael Atma

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