How To Attack 34 Liquor Business Market
On the current liquor industry, three, four market still quite a mess
, that the market is in a strong brand extension and insufficient, the local brand "warlordism" situation; and most consumers are not brand loyalty stable, many consumers on product quality and price requirements than the requirements of the influence on the brand much higher. Therefore, the author is or will be entering three, four liquor market to provide a guide for business and reference strategies and ideas.
1, the overall operation of the market guiding ideas
To effectiveness Marketing Guided thinking, take the concept of differentiation strategies to promote speculation, the implementation of regional marketing, follow-up regional Advertisement Concentrate on every break, the operation of a regional brand, and then rapidly expanded into a major regional brand.
I, product line planning Guide the market to the "middle and low product" mainly "high-end products" secondary marketing strategies. Margin products in order to establish a strong main regional brand image and high-margin product segmentation section, outstanding sales performance in profit; enhance the market take the high volume of product coverage, and a large circulation in the form of (emphasis: fine Package , Ultra-low prices, strong in the rebate) to confuse low-end market.
1, take the amount of products: for towns, rural markets, particularly sales, distribution network can be established, expanding product awareness and market share.
2, the main benefit product: suitable for mass consumption, sales volume, higher profit margins, and expand dealer reputation and market position. (Anhui eight marketing planning www.ahbabu.com)
3, Gregory products: for people in high-end consumer, sales are relatively small, but the distribution of particularly large profit margins, improve my grades and market the product image.
Ii, price management Network at all levels to implement "step pricing" strategy, develop a very competitive price system. The distribution price must be special distributors distributors and strict management and control, to eliminate all price cuts and dumping activities, prevent cross-regional Sell , Clean up the market price system. Market input costs to the contract form must indicate its purpose, such as: the market cost of support costs for the business over bar code, into the store charges. Cash rebate for the restaurant into the store fees.
2, target market identification and channel construction
Identify the target market (Anhui eight marketing planning www.ahbabu.com) to "product advantage, market dominance and relationship portfolio" OK county, township cities as a target market, to surround-level market.
A, a point break, outward expansion: that is county-level city center, the establishment of base areas, and gradually to the surrounding radiation, expansion.
B, regional distribution, high rebates: that is the town as a unit to implement the regional distribution model, implementation of the "special distributors" system, direct control by the county at all levels of distributors special batches, to provide preferential price, high rebate, full use of special distributors at all levels in the local network, relationships, distribution capabilities for the enterprise's product information and guidance, reducing the risk of the total distribution Distribution Issues and distribution capabilities.
In the channel introduces the establishment and management of terminal networks and how to set up county-level rural distribution network.
I, the establishment of county-level distribution and terminal
1, sales strategy guide:
, in the county or city select high-impact, low-medium threshold Hotel Adopt a "major publicity, key guide, concentrated firepower, strike out" an effective way of occupation of the terminal.
How To Attack 34 Liquor Business Market
By: polo
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