Even today, many people are unsure if their mobile phone handset is capable of downloading a mobile game
. The findings indicate that the Error! Hyperlink reference not valid. Market remains largely untapped and has enormous growth potential if the current barriers such as customer confusion and accessibility can be overcome.
The industry must improve accessibility to mobile phone games and more importantly educate customers on how and where to obtain Error! Hyperlink reference not valid.. The industry should ensure that mobile game downloading becomes a simple and straightforward process.
Free trials and friends recommendations are most likely to convince younger people to download a Error! Hyperlink reference not valid.. More than half of the people are encouraged to download mobile games when offered at a better price. 49% are encouraged to download mobile games when free trials are given and 30% say a friends recommendation may convince them to download mobile phone game downloads.
Mobile gaming industries are looking to introduce more initiatives such as try before you buy. More information is being provided in the websites such as independent reviews videos so that the customer has a clear expectation of what they are getting for their money.
So the mobile game market is expected to grow very rapidly with the industry providing more information to the consumers.