How Can You Sell Your Blackpool Hotel?
Are you trying to sell your hotel in Blackpool
? Are you listed on the usual estate agents in Blackpool but haven't had anyone step through your door to see your property? According to the Blackpool Gazette, 73m worth of Blackpool hotels are currently up for sale as of this month. Even though Blackpool is booming with the credit crunch situation of the UK and the weak Euro, more hotels are putting up their for sale sign.You can and should do more yourself. This is vital if you really want to push your property to the front of your estate agents queue.
What can you do? Check to see if you or your estate agent has covered the basics as follows;
1. Pictures, Pictures, Pictures! You need quality pictures that are taken in a professional manner with the correct lens, lighting and a tidy non cluttered view. This is exactly the same when you are selling rooms on a daily or weekly basis for your trade. There are rarely enough quality pictures on a typical high street estate agent advert, thus limiting the people from seeing your business. Would you buy a new car based on a postcard picture and bit of text at the bottom of it? Surprisingly many businesses are basically advertised in this manner.
2. Accounts. Are they in order and do you have a good trading history? If not, explain properly why not. Buyers looking to buy a Blackpool hotel often have no experience and as such may find it daunting to consider anything without a long and successful history.
3. Will you help them when they move in? This goodwill gesture can be a clinch point. It is common for a handover to be one weekend, quickly rushing through the hotel. How about helping daily for month helping until they are confident? Plus being available for months after to answer those points that always come about for the first year.
4. Is your hotel competitively priced with the current market conditions right now? As nice as your hotel is, 6 bedrooms will always have a ceiling on what it can earn over a 12 bedroomed alternative.
5. Interview your estate agent. Crazy to say, but estate agents roughly charge 1.5-3% depending whether it is sole or multiagency. Would you feel bad paying an estate agent 10,000 if they have not covered the above and much more and it takes 5-10 years to sell?
6. Look around the internet yourself on where to advertise. There are many more options than the local estate agents which can catch a much wider audience than the local agencies. You could also save massive commissions by doing this.
This topic is huge and vitally important if serious about selling. It is rarely researched enough by hoteliers who expect that by listing at the usual estate agents will supply enough prospective purchasers. In this current climate, this is more and more unlikely. Really examine point 6, and find some hotels listing outside of the usual channels. See what YOU would buy if you were in the market for a hotel in Blackpool and maybe they have some of the points listed above covered.
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