How Can I Get People To See That The Mlm Business Is Legitimate?
How can I get people to see MLM as a legitimate business
?Since this is a rather long description, Ive created a flow chart to assist you. I suggest you print it out and refer to it while making calls. Download it from here http://www.firstclassmlmtools.com/docs/mlmObjection.pdf.
MLM or network marketing questions or objections will come to you by your prospect asking, Is this MLM?? Is this Network Marketing? Or, Is this one of those pyramids? Or, Is this like Amway, Mary Kay or some other company?
This question/objection comes up from the prospect being previously exposed to MLM/Network marketing or by hearing about it through someone such as a friend, family member or from the media. To properly handle this objection if it is an objection youre going to do what you always do on a question or objection and that is to find out what their experience has been. Many times theyve had none, all their information is hearsay.
If they have had a bad experience with MLM, the only way to get beyond this objection is to guide them to see that their bad experience or lack of success was because of insufficient training. Even if the company they were involved with went out of business, the reason is still lack of training in that case it would have been poor training on how to evaluate a company.
So, to summarize how to handle the MLM objection you first must find out what their experience has been, and then guide them to realizing that their lack of success or bad experience was due to poor training.
Now if theyve never been involved with network marketing and all their information is hearsay, follow the same procedures. You take each issue they bring up and show them how training solves it. Obviously if they bring up that its illegal, you would handle that by having them watch Brilliant Compensation. Ive never gotten a pyramid objection after the prospect has watched the Brilliant Compensation video.
WORDS TO USE
Ill first walk you through this procedure refer to the downloaded flow chart while you read this:
Prospect asks, Is this MLM?
Yes it is MLM how do you know of MLM (pyramid, Amway, Mary Kay)?
Or, Could you clarify what you mean by MLM (pyramid, Amway, Mary Kay)
Then the next important question is, Do you have personal experience with an MLM company or are you referring to someone elses experience?
Many times you dont have to ask this because they would have answered it within their response to your first question. But make sure you know. I cant tell you how many times I went diving into handling this objection before I found out that they had never even been involved in it. If they have not been involved, but have a negative view of the industry you must present FACTS about the industry. Ill give these to you on the conference call.
If they have had experience with network marketing, you want to let them fully tell you their experience acknowledge everything they say never argue or disagree with them. Never talk badly about another company or upline. Once you have all the information, then proceed with this question:
Does network marketing worknot for you, not for anyone you knowjust does it as an industry work? (Get their response.)
Then ask, What do you think it takes for it to work for an individual? And from here you must guide them to training. Really try to have them see and state that training is the only obvious solution. Try not to TELL them this, guide them to it and get them to realize and state it on their on. Remember, if you say it it can be challenged; if they say it it must be true.
Alright, once they agree that training is the solution, explain to them the advantage they will have with your unique training (I do recommend you discuss what youve learned with Professional Inviter because this is very different training than most have ever received in network marketing and it is truly what they need). NOW, YOU MUST GET THEM TO SEE HOW THIS TIME IS DIFFERENT THAN THE LAST TIME OR TIMES THEY WERE INVOLVED WITH MLM. If they do not see how its different, they wont join you. After youve gotten them to agree that training is the solution and yours is different then you close to action with something like:
Mark, I want to sit down with you and show you how its different. I want to show you the training tools that are now available to you. Are you open to sitting down?
An alternative would be:
Mark, everything youve brought up here I totally understand and can see how it left a bad taste in your mouth the video that Id like to send you will really help with this its done by a Marketing Professor who teaches network marketing at a university and someone very successful at it. The video is not from our company, its just about the industry. It really explains everything very clearly without any hype. Let me send this to you, you watch it and then well talk more about it.
Sometimes their experience was bad because the company went under or the company wouldnt allow them to return the products they ordered or something similar. After making everything they say valid, respond with
I can understand how that was a bad experience for you. And Im sorry you had that experienceBut moving forward, its kind of like working as an employee for a bad company doesnt mean you never work again just because you had a bad experience. Does that make sense to you? Or, like eating a bad meal doesnt mean you stop eating just because of a bad meal. Right?
Pyramid
If they ask the question about pyramids Is this one of those illegal pyramids? Answer with:
Absolutely not. Pyramids are illegal. I wouldnt waste my time or yours on something illegal. What Im discussing is a legitimate business.
(Return to whichever step on the Inviting Formula you were on prior to this question). Make sure you get them to see Brilliant Compensation as it does a much better job at fully handling this objection than you can on your own.
Alright, that should help you handle the MLM objection Ive tried many different methods and this one works consistently and is the absolute truth!
Be sure to visit http://www.FirstClassMLMPresentation.com to sign up for your FREE video mini-course on making effective presentations.
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