How Affiliates Can Help Your Business
Affiliates are business associates. On the Internet affiliates become very important because they can be a key to the success of a business. This is precisely why so many web businesses spend so much time and effort in trying to rope in affiliates and strengthen their network. This is known as affiliate marketing.
The Need for Affiliates Why Web Businesses Need Them
The world often moves on recommendations. You buy what your friend recommends, and this can be true on the Internet as well.
For a web business, the most important thing is traffic, and though the website might take steps to bring in more traffic through search engine optimization, Pay Per Click campaigns, article marketing and other means, it could always do with some help. Affiliates have their own websites and these websites receive good web traffic as well. More traffic almost always means more sales, and so it would be a good idea to tap into the traffic the affiliates are receiving. In other words, if you allow the affiliate to publish information about your business, you can benefit from the traffic that the affiliate receives. Your web business can only gain.
How Affiliates Can Promote Your Business
Affiliate promotion can happen in many ways. The affiliates website can either be completely dedicated to what you are offering, or it can have a section for you. The affiliate can publish a review of the products or services you are offering and link to your website from the copy. The link can go to your Home page or even the particular product page, if you are offering multiple products from your website.
But affiliate promotions can happen in other ways too. For instance, the affiliate could just publish a banner or an image that advertises your business instead of the product review. Such a banner or image would obviously link to your website, so whenever a visitor clicks, the person would land up in your website.
There is a third way and that is through Pay Per Click or PPC advertising. Here, the affiliate does not even have to own a website. The person just needs to publish advertisements in Google Adwords, Yahoo Search Marketing or such other PPC channels, and visitors start arriving at your website almost immediately. In such a system, the affiliate will of course have to keep spending money for the traffic generated.
Affiliate Tracking And Payments
The affiliates will surely expect to be compensated for the efforts they are putting in, and this is known as affiliate commission. They work for a commission and this could be either for each visitor sent to your website or a percentage of the sales. In most cases however, web businesses have an arrangement of commission with their affiliates, and the commission could be anything between 15% to 50% or even more for each sale.
If you are promoting your web business through affiliates, you will need to track each affiliate for the traffic and sales. Typically, customized links are created for each affiliate for this.
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