Home-based Business: Marketing Your Janitorial Service
Before planning for the marketing strategies, it is best to decide your target market for your home-based business janitorial services
. There are many to decide. You can focus on residential areas, the commercial sector, or both.For commercial, the choices are varied and more. There are restaurants, warehouses, corporate buildings, legal offices, industrial plants, and day care and pre-schools. It is important that you set your business apart from your competitors.
Since it is not a product you offer, the best way to market your janitorial service business is to prepare a good business proposal and present it competently. One sure way of earning clients is by cold calling.
If you target the residents, you may visit residential areas and knock on the door. Hand them a flyer about your home-based business and offer discounts if they employ your services within a week.
The landlords and building owners are also a good source of closing business deals. Make an appointment or visit them at their offices to present your business proposal. If it is done by bidding, then ask for a chance to bid.
According to entrepreneurs who are successfully running their own janitorial cleaning business, it is important for beginners to make cold calls at least three time a week and get your business at the forefront of the minds of potential clients.
With cold calls, you will have the chance to know the needs of your clients and the layout of the facility. It is also helpful to have knowledge on the best methods for cleaning different materials such as different carpets.
Whenever you meet new people, never hesitate to discuss about your home-based business. Be prepared with your speech that people will know the benefits they get from your janitorial services. Make them understand that your business can solve their problems.
Networking is another effective marketing strategy. Networking is done when you make contacts with people from different organizations or associations. If you attend seminars, conferences, or workshops, sit not with your friends or acquaintances.
The purpose is to meet new people and discuss with them your business, hence, build your network of contacts by meeting new people and handing out your business cards.
Also, ensure that you ask for their business card and know about their own businesses. For people to be interested in you, you have to be interested in them as well.
Groups are also a good platform to execute your marketing strategies for janitorial services. Organizations such as the Chamber of Commerce, Business Network International, and Rotary have members whom could be a potential client or source of referrals. They can help you get contacts with other businesses or residents in your local community.
Referral system is among the best way to establish your clientele. However, you have to ensure that the person handing the referral is someone known, trusted and respected by the referred client, otherwise, the meeting could turn out to be a disaster.
Joint ventures are excellent for your home-based business. You can team up with real estate agency, apartelle/apartment managers. Real estate agents also make good partners.
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