Home-based Business: How To Market Your Gel Candles
Gel candle is becoming more popular than wax candle for a home-based business
. The reasons are varied and many. One, gel candles have a 3D effect. They can mimic almost anything imaginable-from a cocktail drink to an aquarium with sands, starfish and plants, complete with the right colors.Earning the skills in making gel candle is not enough to have your business earn. You need to let people know that you are selling these products. Marketing your business is the most important objective to accomplish.
There are many reasons why people should buy gel candles. But the important reason to cultivate in potential clients is why they should buy your product. Because gel is very forgiving-you can re-do, re-melt and re-mix the gel to achieve the ideal vibrance of color, scent and shapes of the embeds-as well as versatile, you need to be creative in your designs.
Try to replicate objects, places, animals and things that have not yet copied by most gel candle makers. There are many categories to explore such as holiday themes, centerpieces and celebrations, foods like fruit preserves, pies, sundaes, sandwiches, hamburgers and cakes.
Each category has many options to choose. Your imagination is only your limits. Try to make a list of objects or designs under a certain category, which you may consider making for your home-based business.
Make an inventory or do an accounting on each item you made and sold, for you to know which design is most sellable. But if you could make one design which shall become your trademark, you can hype it as your exclusive gel candle product, and earn more.
Most home-based business owners who sell products always approach shops and stores to allow them to display their niche on consignment or cash basis. Now, if you could ask the shop owners about the type of gel candles they would like to sell at which price, you can customize your creations according to those specifications.
That way, your profits may be surer because shop owners know better what most of their clients want and prefer. Also, it is a good way to establish business relationships with other entrepreneurs.
Try the bath shops, jewelry stores, gift shops, home decor stores, beauty shops like facial and skin care, and spa shops. They may be enthusiastic in selling your products as accouterment to their own.
You can also rent out a stall or booth inside a mall, department store, grocery shops so you can display your creations. Ensure that each of your gel candles bears your contact details and a nice name for your home-based business.
Maybe you can rent out the small space for one month or three months. Your purpose is to establish your name and reputation. As soon as you start garnering clients, it may be easy for you to connect with them even when your space rental contract expires.
Whenever there are flea markets, fairs, trade exhibits, bazaars, sign up and rent a small booth. These are always a good place to sell products and establish yourself as an expert in your niche.
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