Himfr.com Reports Hummer Is On Sale Stage Still Viable
Hummer has attempted to start production again
. Its official statement is that the U.S. auto market is now a considerable demand for the car, so now is a very good opportunity to put into production. From a market perspective, such a move is a natural choice. Of course, this movement to remove the market demand, but also must rely on the potential acquirer Hummer Teng in Sichuan in China are operating.Hummer in accordance with the rhythm, the new production is mainly the H3 SUV and the H3T pickup line of cars. The market for the brand-Series models is in a high degree of thirst, resulting in lower than the dealer's inventory cycle for 30 days. The order of view, once again has been put into a commercial act. At the same time, in the U.S. auto market's "recovery" has also enabled a number of car manufacturers are very exciting, at least for now until the end of 2009 a wave of bad market, how can we miss the Hummer.
However, the nature of things, the Hummer's official rhetoric does not explain the real reasons for re-production. Information in accordance with the United States, and now Hummer at a loss stage, in the United States to address the brand in the consolidated cost of the fundamental questions, continued to loss of blood is an indisputable fact. Hummer such a situation would not not know. Therefore, the external interpretation, Hummer also mentioned that these moves are based in China, in Sichuan Province Tang will operate under the premise of the implementation of established programs. In other words, such a move aimed at China to pass certain types of information - though Hummer is for sale stage, but there are still viable.
Teng from Sichuan to become a potential acquirer Hummer below China's auto industry glasses, the deal has been in a mysterious stage. And the relevant Chinese government will approve the acquisition has become a red line that runs through. In a variety of power game, said the acquisition has not yet been approved. The reasons for long and almost invisible. While General Motors, if the production part of the model through to prove their existence, perhaps a certain role in the deal.
However, now China's auto market, the Sichuan Teng of "original sin" of attention, is far higher than the acquisition itself. Especially in the Yan-mystery before being fully opened, the industry in the acquisition of Sichuan Teng Hummer considerable doubts about the qualifications. As a private capital, and Sichuan Teng what kind of approach adopted by the accumulation of wealth, now is the core issue in the case of the deal. Top of the law in order to Hoogewerf wealth and wealthy people with high risk of a direct relationship exists between.
As a question of the potential background, great changes in the international automobile market, China's state-owned car rather rely on car manufacturers in the international acquisition of the Group restructuring has not be as active medium such as Sichuan Teng. Sichuan Teng's choose not to comply with the operation of state-owned car manufacturer rules, which acquired awareness increased friction.
Of course, the Hummer brand products does have a very high fuel consumption, which is advocated by China's auto market new energy head-on collision occurred in motor sport. As a result, the media have begun to criticize the result of the acquisition of Sichuan Teng move. In fact, this is only appearance. Part of the Hummer vehicle fuel consumption than it is now part of the Chinese market to sell high-end cars more fuel consumption. However, in shallow, the Hummer's fuel consumption become its first recognition. As a result, the criticism against the Hummer brand has become the most direct reason.
In short, in a variety of openness is not sufficient information, the Sichuan Teng Hummer deal with the case were forced to remain in an ambiguous state. At least, in the Chinese auto market, Sichuan Teng level of executives in the media case, preaching to this acquisition when displayed extreme caution. The face of a variety of questions, Sichuan Teng's executives had no direct response. This again increased the mystery of this acquisition.
At present, China's automobile industry is concerned, the acquisition of Sichuan Teng regarding the success of the Hummer is not important. Transaction success, the Chinese market will see Chinese version of the Hummer. If it fails, then the Chinese auto Adds a bit of experience. This is the development of China's automobile had any real impact of gold content.
But it is undeniable that a similar acquisition of Hummer in Sichuan Province Tang transactions placed in front of China's auto market, the question is, how can a true international market, to participate in the operation of rules of the game in the brand. China's auto market has great development potential, consumption levels vary widely, and now is still in its consumption of single stage, for genuine brand consumption, particularly in Europe and the United States auto market is similar to the consumer, there is a very large gap. But no matter what, it is sure to lead the brand consumption stage. So, for China's domestic auto manufacturers, market acceptance of the operation of mature brand will be the next focus.
Have been Engaged in a similar way acquisition Hummer brand, China's automobile first need to get the technology, but in technology, the brand is more attractive. And China's auto exports depend on a single piece compared to a similar deal Hummer more business value.
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