Growth of Search Engine Marketing Globally
Growth of Search Engine Marketing Globally
Search Engine Marketing is an industry that rose with the popularity of commerce on the internet. It was not until internet sales began to meet or exceed brick and mortar sales; however, that many companies realized just how vital search engine marketing had become in order to remain competitive in a global market.
Small businesses may have been the first to capitalize on the use of search engine marketing. Because of the low overheard an internet business has in relation to a physical establishment, small businesses adapted to the internet quickly by marketing their products online. Large, well established businesses lagged behind, and focused their large marketing budgets on television and print advertisements that were offering diminished returns as the internet became a viable means of conducting business.
The print industry may have been the slowest to adapt. As blogging and news aggregators overtook newspaper and magazine sales, there was no concentrated effort to market content online. In fact, the New York Times only enacted a full search engine marketing campaign in 2008.
Current technologies, such as Search Engine Optimization (SEO), continue to see rapid growth. A rise in the number of companies that specialize in search marketing's unique subset of skills is increasingly evident. In fact, while it used to be commonplace for online business owners to attempt to market their own business and website, more and more are turning to professional consultants to lead them to the next level of internet success. By relying on techniques like backlink growth, article marketing, social media strategy and keyword research, SEO companies can improve the visibility of online companies.
In order to make the best use of search engine marketing strategies, online translators and web designers are working hard to create multi-language sites that truly connect businesses to an audience worldwide. While SEO has traditionally centered on English keywords, a rising need to reach Spanish, Indian, and Chinese traffic has opened up entirely new strategies for global search engine marketing campaigns.
Search engine marketing of global products has become vital to businesses of all sizes. Auction sites like eBay have paved the way for even the smallest of businesses to operate on a global scale. The internet has done more than change the way we communicate and do business, it has offered online business a chance to present their products or services to the global market by utilizing search engine marketing strategies that cross every border.
Are you in need of a Global Search Engine Marketing Strategy? Contact us, we can help!
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