Green Upholstery Fabrics Entrepreneur
Upholstery fabrics are used to cover couches, chairs and other pieces of furniture
. They are generally very heavy fabrics and sewn by professionals using industrial machines. Another use for upholstery fabrics is in the manufacturing of cars for the seats, seat backs and the headliner.While many people do not think about the materials that are used for any of these items, many people are more eco-conscious these days would prefer a greener choice for the places they sit.
What skills do I need?
Working with heavy upholstery requires knowledge of textiles of all kinds, including those that are not technically green. You should know the advantages and disadvantages of each of the alternative fibers as well as the best way to cut them, dye them (using ecologically friendly dyes, of course) and how they should be treated to prevent stretching, pilling, tearing or other issues during their use, both while being sewn onto the item that it is being used for and after it is sold to the final consumer.
What education do I need?
A degree in textiles, design or something similar is necessary. It should also be important to stay on top of the latest innovations in fabrics and techniques so that you can remain competitive.
Who is the target market for this business?
You will be selling green upholstery fabrics to furniture makers both commercial and custom, as well as possibly to local auto makers who will use the upholstery for their seats.
What should I be able to demonstrate to my potential customers?
Show them how well the green material works, how well it holds its shape or its dye and how soft or strong it is. Make sure that the sample is attractive, able to be removed so that it can be inspected from every angle and most importantly that it is representative of the material that you want to sell. Explain how it is green in great detail and explain its benefits and advantages. Make sure that you are ready and able to answer any question that they may have.
Who is the competition?
You will compete with mass produced and probably cheaper upholstery fabrics for the bulk of your business. Your main advantage over them will be the fact that you are green but they are not. Hopefully that will be enough of an edge. If not, you will probably make the bulk of your sales from the smaller, independent furniture makers who will be custom making many of their pieces from customer orders.
What is the potential market size?
If you are located near an auto manufacturing sub-plant (i.e. one that builds seats); you will be able to get orders after dealing with the auto maker directly. If the car maker is one that builds hybrids or electric cars you are far more likely to have a positive response from them.
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