Green Business Directory - 8 Essential Factors For Small Business Web Sites
Important site visitors to your commercial pages include internet robots that crawl the internet and catalog your content
. Having proper HTML source code, plus the proper combination of text and graphic presentation, is just one secret to success. Proper code might mean higher robot ratings, and the "look" is equally important. Once a new prospect finds your website, you have 5 seconds to get them to stay.As a small business site owner, you may have asked "Why don't we get any hits?". Did you know net pages can load and appear correct with improper or deprecated HTML code? A browser may ignore your mistakes, and display what it thinks you meant, and it might appear great. Web robots may not be as forgiving.
Following is a list of 8 basic factors for excellent search engine placement that need to be considered in your style and site promotion. For details on code issues from the worldwide authority, go to the World Wide Web Consortium to view DOCTYPE and other quality standards.
1. DOCTYPE Statement 2. Page Title 3. Proper HTML Code 4. META Description 5. META Key Words 6. First Paragraph with the Home Web page 7. An Added Web page of Just LINKS 8. Backlinks (Links for your pages)
These 8 key items are either missing or poorly developed in 85% of all internet sites. Some research engines may possibly only list the other 15% in their directories. In other words, as few as 15% of the 6 billion net pages on the internet ever make it into some search engines. Even worse, you can find errors that may possibly result in your web page being blacklisted, and the search engine web crawlers may possibly never come back to see if it's corrected. This could explain why you "never get any hits".
Web sites may be basic and professional without making use of fancy computer software to generate your pages. Veteran programmers hand code and many create the HTML in NotePad. Internet authors who select to use flash, frames, or the latest software program might be losing a substantial portion of new site visitors (clients) since the visitor might lack the technology or newest version of browsers. If they are turned off and leave without giving your website a fair viewing, it could mean lost profits.
Finally, business site visitors want information. They do not go to your home page to be entertained. Most have a need (issue) and want a fast answer (solution), so designs ought to be created to minimize the use of music or video unless that's your core business. Anything that distracts from a positive first impression might violate my "5 Second Rule".
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Green Business Directory
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