Frbiz.com Reports The Development Of Cmmb Profit Model Is Not Clear In Trouble
CMMB On the one hand only TD terminals, and are also subject to the profit model is not clear
, develop into Miju. This is precisely the analog TV handsets provide a good industrial environment.In China Mobile and China Mobile on the CMMB wide co-operation projects have been formally signed, the part of the opportunism of the final result of illegal domestic sales of mobile phone brand GSM mobile phone standard CMMB relevant state departments have suffered heavy fines.
Recently, this reporter visited a number of cell phone stores and found that the previous best-selling Sky CMMB mobile phone has been removed counters, leaving only a small number of analog TV signals mobile phones. "Some time ago manufacturers face severe punishment once, and now can not sell GSM standard CMMB mobile phones, but not any TD's CMMB mobile phone users to buy, why not do CMMB mobile phone manufacturers have basically had." Its mobile channel for official told reporters.
Currently, CMMB mobile terminal due to fees and restrictions on the industry chain manufacturers have suffered a "cold treatment." In this case, the users demand for mobile TV is so that analog mobile TV show under adverse growth. Science and technology according to the Thai King, chairman of cloud Vijay to the "Communications Weekly" (net) at the press disclosed that so far Telegent analog mobile TV chips have accumulated shipments of over 50 million, significantly exceeding the company's targets, and with the the increase in users, chip shipments are still further increased.
CMMB in bottleneck
From a technical perspective, analog television signals to the band's profit margins are too low, poor quality, mold rpm (analog signal transduction digital signal) is an unstoppable trend. However, due to analog television has cultivated the habit of watching TV for free, user fees for these reforms are bound to face enormous difficulties.
"In the global markets, there is no one digital mobile TV operators in the case of successful operation. Because the analog signal into a digital signal process, requires a lot of network construction costs, but most operators rely on user fees to recover, but the allow users to shift from the free charges it is very difficult. "Telegent chairman Vijay clouds analyzed the situation when in an interview that the immediate difficulties faced by CMMB short period of time can not be solved. "So in a very long time, analog TV and digital TV will co-exist, but also to some extent, analog mobile TV will be more popular."
Analog TV mobile phone growth in times of adversity
Market research and consulting firm InStat analog mobile TV released a white paper shows that in the next few years or even longer period of time, the world's population has more than 85% of people will be able to continue to receive analog TV signals. This is further strengthened, including Thai King, including analog TV mobile phone industry chain manufacturers confidence.
Thai King's chief executive officer Vijay Cloud said: "and fee-based digital TV mobile phone compared to free wireless receiver for mobile TV success was due to two major driving factors. The first is content, in fact the consumers watch content with their traditional TV viewing on the content of the same; The second is that global coverage, enabling consumers to virtually anywhere in the world watching. "
InStat's FrankDickson, vice president of research, said: "analog mobile TV has two very basic and very compelling advantages: cost and availability. Analog TV infrastructure already exists, no need to formulate new standards, and the business to consumer who is free of charge. "
According to InStat predicts that in 2009 the worldwide analog mobile TV subscribers will reach 54 million, while in 2013, the worldwide analog mobile TV subscribers will grow six-fold to 3 million people.
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