Fight Like A Girl A Whimsical Parody
Fight like a girl is an entertaining modern phrase - an apparent paradox
. It contains a contradiction of seemingly different concepts. There is something blunt, thought provoking and shocking in the statement. Girls are supposed to be soft and perfumed. They are gentle and tender. Men are supposed to be the warriors. They are supposed to be strong and muscular and violent. Yet, both characterisations are stereotypical and gloss-over the reality of human existence. The struggle for existence and survival is common to all humans, regardless of whether they are men or women.
There is, however, one ailment that is especially an issue for women. Breast cancer is a leading killer of middle aged women. It is one of the most prevalent forms of cancer. Lives are decimated by breast cancer. Families and communities are devastated by this disease. There is no known cure, other than radical surgery and other oncological in interventions. The community of women is left with only their tenacity, ingenuity and intelligence to "face down" this killer. It is a particularly female disease and the struggle to fight breast cancer embodies a serious message in a light-hearted faade.
Prompt detection and opportune treatment are the most effective method of fighting breast cancer. The task of educating women and generating sufficient awareness of the disease is akin to a battle. The need to fight for survival; to fight against ignorance and stigma is encapsulated in the simple, whimsical and quirky sobriquet Fight like a girl. It does not matter what the survival rate is. The message only embarks that one has to combat, keep on combating this disease and never give up!
A campaign to battle a major public health issue can easily get maudlin and depressing. The use of color pink is intended to be distinctive and fanciful. When coupled with the phrase fight like a girl, it is intended to make a statement that lightens the spirit and stiffens resolve at the same time. Humor is a great way of seeing things from a new perspective and a play on words is thought provoking. The combination of color, code and message is utilised by the flight like a girl campaign to tackle breast cancer. A distinctively feminine color, a feisty catchphrase, and a serious message that invokes the need for an action based approach are hallmarks of this campaign.
It is a battle-cry to women. Put on your boxing gloves (pink of course) and join the chorus of voices exclaiming the need for women to fight breast cancer by funding research, spreading awareness and actively managing your own health care. Join in fight like a girl and feel the courage and valour inside your self; the motivational spirit that was never there before.
by: sophie
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