Fabric By The Popular Personalized Home Store Business Prospects
Young Miss Liu in August of this year's gold in the tiny place opened a crossing
to operate mainly bedding Cloth Goods stores, the people are not optimistic about the situation, with a few months, Miss Liu is not only a smooth opening, and is expected to more than six months to recover the costs.Market potential Personalized Home More and more urban residents of all ages.
Is now operating to Embroidery Especially the high quality of the Suzhou embroidery shop based bedding, little.
Tourism business opportunities found Miss Liu had to do with friends, furniture, business partners, studies have been conducted on household items. Earlier this year, her hometown of Changsha, Hunan, tourism, found that a special operation in Suzhou embroidery bedding particularly large number of customers in shops, and its products is one of Chinese traditional embroidery, the design is simple but totally elegant style of a modern city, Miss Liu immediately felt acutely to the type of the design win, not to price household items sure to win big cities Sell City often so she copied the purchase of factory address, contact person to fly to Jiangsu. Miss Liu had numerous communications with the manufacturers, and gradually got their good opinion and trust, and finally obtained the right of first purchase.
Determined top down "problem" shop
Miss Liu returned to Guangzhou, the start of investment. But the family, especially the potential of Mr. is not optimistic in this business, that fabric items in Guangzhou has been very intense market competition, Guangzhou people's consumption habits than the reality, the city has no one to do this business; this investment is at least 10 a few million, can be said that all the family are put to the liquidity, and if unsuccessful, how back then? Miss Liu in Other Successful examples of cities try to convince President, with their own personal savings, to prepare more than 20 million start-up capital.
Later, Miss Liu consulted several experts and manufacturers with multi-purchase communication, we learned that success is open Bacheng fabric supply store rather than in residential areas near the bustling shopping malls, so she started on finding suitable the residential area. Later, a friend's help, she found the gold road paved now the site location is excellent, backed by residential areas, the head of a Friendship Store, but the monthly fee as high as 25,000 yuan.
Next to the kind of business to remind her, do not rent this "unlucky" in the shop, year've been with three master. Miss Liu repeatedly asked study found that the head of the shop because business is not unique product can not be maintained, but their products are distinctive, and no competition nearby, must have good prospects. So, she grit your teeth, pool, under the store roof, combined with the habit of Guangzhou people in the second half home and decided to open early autumn.
Ingenuity training staff Although small wealth, can not be ambiguous quality staff. In Decoration Period, Ms Liu employs four beautiful young salesgirl, they are sent to Jiangsu to training, to understand the knowledge of all sales of these products. She also search through the network to find a few sales of individual products of the well-known fabric supplier to the shop to add, including bathrobes, pillows, slippers, blankets, including fabric products. Opened the same day, she carefully selected a group of embroidery quilt piece, low cost and have the brand characteristics, in order to sell low priced customer; and to the brand's award-winning "fist" products into the shop in shop locations, because such very rare color patterns in Guangzhou, many women were attracted to him immediately, becoming the shop regulars.
Tips for Success Miss Liu's strategy to Ningquewulan
selected shops address, according to psychological adjustment of consumer prices in Guangzhou, emphasis on staff training, well-designed promotion, opened three months is encouraging.
Risk warning Most people shopping actual value greater than the characteristics of commodity prices.
Department store brands within the middle and low bedding more win on the design of high-grade products are also threatened.
Guangzhou hot as the summer sales vulnerable.
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