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Europe Trading Services, Sales Agent

What is a Sales Agent?

What is a Sales Agent?

A Sales Agent is a self employed salesperson who works, usually alone, for perhaps several non competing companies. The Sales Agent obtains orders for those companies and is paid commission on those orders.The Sales Agent usually works in a specific area of industry and within geographical limits. It is usual for the Sales Agent to keep his agencies within the same industry. A major advantage is the ability of a Sales Agent to offer his customer a range of products rather than the single product that an employed salesman can offer.

How do I become a Sales Agent?

You can start tomorrow to become a Sales Agent. You may operate under your own name or you may trade as a business company. It is not necessary to register the company if you do not want to form a limited company. (speak to an accountant on this).If you use a name other than your own in all circumstances you must inform your local Inland Revenue Office that you have commenced trading.

Will I make it as a Sales Agent?

Most important to makes it as a Sales Agent is that you have some sales experience. It is near impossible to learn to become an effective Sales Agent whilst learning to sell. Selling is about taking the hard knocks and not becoming disheartened. Being a Sales Agent is even more so because if you don't sell you don't eat. If you are not afraid of having variable earnings and are determined you can make it a success as a Sales Agent.

What about commission?

It will depend on what you sell. If you are selling quick turnover, high volume, repeat order products around 10% is the norm as a Sales Agent. If you are selling high value items with longer lead times a higher commission as a Sales Agent is possible.

Set up costs

Not a lot, if you already have transport to get you to the customers. As an independent Sales Agent you will need a telephone and some headed notepaper. If you have a computer this will save on this cost and also make letter writing and accounting less costly. Things like visiting cards are usually supplied by the principals, but you may wish to project you own image as an independent Sales Agent by having your own printed.

How many agencies to hold

Initially only one until you have gained some experience as an independent Sales Agent. Once you feel comfortable with the concept of being your own boss you can expand your number of agencies gradually but do not collect agencies. Remember each one has to be serviced and all Principals seem to want you to spend all your time pushing their product. Too many agencies can call your integrity into question as a Sales Agent.

Conclusion

Most Sales Agents consider themselves to be at the pinnacle of their sales career. They rely on their professionalism, salesmanship and customer relations to earn their living. As a Sales Agentit is theoretically possible to enjoy an income far in excess of that usually earned by a paid salesman.The only limit for a Sales Agentto the size of their earnings is the amount of time, effort and salesmanship they put in.Apart from the potential earnings the satisfaction as a Sales Agent derived from being the boss and running their business their own way.

by: macro pel
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