Emerging Global Overproduction Of Wine Is Not The Last Straw - Wine - Food Industry

Although China, India, Russia and Brazil the so-called "BRIC countries (BRIC)" contains

a huge Wine Growth potential, but they themselves are faced with overproduction problem. This is the London International Wine Show this year, from soft Amorim Wood Products Wine Intelligence sponsored a focus of debate in emerging markets.

Panel indicated that in into the "BRIC countries" the former still need to overcome many obstacles. Constellation Europe President Troy? Christison to South Korea included in the "BRIC countries", because in the past five years, Constellation wine sales growth in South Korea up to 68 million boxes.

Christison also illustrate the existence of Eastern European and Mexican market growth opportunities, but also reminded that: "a global oversupply of wine will trigger a new round of crises in emerging markets if we continue to dumping of cheap, poor quality wine will produce more problems. wine has spent much energy in emerging markets compete with each other, in fact, those who monopolize the emerging markets Beer , Spirits brand is the real opponent. "Christison said the Constellation Group's hope and peer collaboration, the concept of wine as a whole implant emerging countries.

Amorim Global Sell Director Christopher? Fukui Te said, "Our biggest competitor is the beer and spirits. Our challenge is to Education Wine industry must make every effort to help consumers understand the wine itself, in particular, need to focus on groups of young people drinking. "Fukui Te said:" I fear we may have lost the Chinese market a new generation of consumer groups, as the largest beer industry has succeeded in conquering a rival group of young consumers. Now the Chinese per capita wine consumption is only 0.6 liters, if the future this figure rose to 2 liters, the global overproduction problem does not exist. "

Netherlands Cooperation Assistant Director of Bank of wine drinking Aleida? Black Kebuluoke reminded that open up like a gamble BRIC countries, the current lack of reliable market data, "nineties of last century in China, the world's most traders run into a wall They have a strong Marketing Skills and financial support. "Black Kebuluoke added:" BRIC countries really can solve the current global wine surplus problem? I do not think so. Long-term analysis, each market is different, very complex. We must understand the risks of them, opportunities, traders, distribution system and legal system. The "black Kebuluoke proposed medium-sized companies should perhaps concentrate on developed markets, such as the United States. Subo Qi, said Chairman of the Association of South Africa wine, South Africa, where manufacturers are expanding the market, focus on Nigeria, Ghana, Cameroon and other African countries.

"On all markets must be carefully studied, the Angolan people like to drink catembe, a kind of red wine mixed with Coca-Cola beverages. This may not be the world's great wine, but certainly profitable for some companies."

Addition, the Panel agreed that the wine industry to be poor in emerging markets, dumping lead consumers to enjoy premium wines and fine wine in between to find a balance.

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