Drive A Tsunami Of Traffic To Your Online Business And Create A Second Income Fast
Create a second income and explode the potential of your online or home based business.
Learn the secrets of harnessing the power of social media to drive a ton of traffic to your web site or blog for free.
The freedom and liberation from routine that comes from a profitable home based business or online business is like nothing else you will experience in life. Whether your aim is to provide a full time income to replace the day job, or a second income to supplement your lifestyle, it can all be achieved through the power and versatility of the internet.
However, it is estimated that 90% of online businesses either fail or never generate a single sale. The main reason is simply not understanding that the need to market effectively and reaching the target market is key.
I can talk to you about the importance of keywords and the need to get the basics of search engine optimization correct, but this is for more established site owners and can easily be the topic for a whole weekend of discussion. By using the incredible power of social media, home based business owners can start establishing interest in their website in the fastest possible way.
Facebook is by far the largest social networking site. It offers direct access to more than 500 million users and although it's seen by many as a social site, it does in fact present a huge range of opportunities for online business and the home based business community.
Facebook is a platform where companies can interact with current and potential customers, and where they can promote their products and services.
Facebook has recently been pro-active in encouraging business to use their services by offering fan pages and adverts.
Businesses can set up a company profile or groups and message boards where customers can converge to discuss with one another the service they have received.
The key with social media sites is to foster a large degree of openness. Any business must be willing to let customers have a certain degree of control. Keeping content interesting and relevant is crucial to any social media page, and Facebook is no exception.
To attract and retain followers or fans, you need to offer exciting content that stands out from the crowd. Consider different forms of content, such as video marketing, audio, pictures or blogs that would most appeal to your target audience.
Facebook can also be used as a market research tool, through which companies can poll their fans and measure their reaction to new ideas before applying them to the business.
Once your page or group is set up, think about who you want to attract. Start simply with people and customers you know and in turn they will invite their friends and customers.
Social media is an extremely viral form of communication, so don't expect to have thousands of fans overnight. Discounts and other offers exclusive to Facebook fans or group members can be a great way to generate more followers.
If you are considering using Facebook to promote your online business or home based business then consider the following.
* Post regular business updates on your wall - it is important to keep content fresh and interesting. But try not to add too many updates because content overload will overwhelm your fans and swamp their news feed pages.
* Make use of video or images - keep your audience engaged in your site by maintaining visual elements on the page.
* Offer discounts and run promotions and competitions - this is great way to increase your following, by providing offers exclusive to Facebook fans.
* Carry out market research - Facebook offers a free platform for market research. Poll your fans to find out what they think of your business ideas.
* Respond to comments - make sure you reply to questions or comments posted by fans and start developing a dialogue with them. Also, don't simply ignore any criticism, reply to it.
* Start discussion groups - encourage conversation about your business. This is an effective way to boost brand awareness, and you can educate fans about your product or service.
* Use Facebook ads to increase your fans base - although it's no substitute for proper engagement, it can help boost fan numbers.
* Share blog posts - if you have a company blog make sure you share the latest posts on your Facebook fan page.
* Avoid over commercialisation - when sharing information, products or items of newsworthyness, try not to be too profit focussed. Social media sites are not merely another sales platform and being overly commercial is a guaranteed way to deter fans.
Above all, be upbeat, positive, newsworthy and honest. Nothing deters potential clients more than negativity and false claims.
Have fun with your new home based business and remember that it is a great vehicle to drive you to where you want to be in life.
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