Did Ecommerce Web Development Actually Trigger Globalization?
When the word globalization was coined, it was only the multinational companies that benefited from a single world market
. It wasn't everyone's cup of tea to reach a wider audience internationally due to the high costs involved. Though many did try to make an attempt but it did not emerge fruitful until ecommerce paved its way into the landscape. With the arrival of the internet, the term e-commerce, which was earlier limited to telecommunication networking went on to include the following:
Trading physical goods and information electronically
Involving every step of a trade that include online marketing, placing orders and making payments, including delivery support
Electronic provision for services that cater to after sales support
Electronic support for collaborating companies, including virtual business consultancy
Here, The Sun Shines At All Times
We live in a world with different time zones when one half of the world witnesses day, the other observes moonlit nights. But the
ecommerce website development platform diminished these differences by opening stores that operate 24*7, throughout the year. So when an individual residing in America wants to shop for an ethnic wear from India, he/she can do it at his/her convenience at any given time and vice versa. The geographical limitations and time constraints that existed in the past have all fallen apart. Shoppers are now offered a varied range of options when shopping online that is far more advantageous to physical store shopping:
The biggest difference is attributed to travel, as when an individual physically goes to a store to shop, there is a travel time and cost involved. As per the theory of consumer behaviour by DeSerpa travel time brings about dis-utility to individuals. This can be further elaborated as wasting time resource that includes traveling can make consumers feel uncomfortable in making the right choice. Therefore, shopping online is more inviting to consumers.
Products available at e-commerce stores are relatively cheaper than the ones available at physical stores. This is due to the reason that the former saves on overhead expenditures such as manpower, and store maintenance costs. On the other hand it is equally easy for consumers to find stores that offer a similar product at a lower price when we speak of e-commerce.
With Ecommerce You too Can Think Global
So, when an
ecommerce web development company initiates the development of an electronic store, there are varied range of elements that they focus on, in order to create an atmosphere that encourages consumers to avoid visiting stores physically. The concept is to literally bring an entire store, virtually to their doorstep in order to make the world a single marketplace.
No wonder this platform coupled with its relatively lower investment has gotten everybody's eyes on it. A new arena for the global business market where everyone now has the opportunity to expand their business worldwide.
by: Christa Hooks
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