Develop an Effective Marketing Routine and Become More Productive
One of the issues that small business owners may struggle with their marketing is
paying attentionto all the marketing tasks whilst trying to run abusiness. Without structure or routine built around your marketing efforts, you're likely to lose focus and get distractedsomething that's far too easy for small business owners to fall intoand make your marketing will fizzle,only to find yourself franticly resurrecting your marketing whenyoufeel the client work has dried up by this time its a little too late to be worrying about marketing. Steve Clarke (@uksalesmentor) says Marketing is like taking a shower you have to do it often. (this always tickles me)The best way to manage your marketing tasks is to make it a habit by integrating your marketing into your daily/weekly/monthly routines, so instead of a mish mash of activities, find themarketingstrategy that works for you and stick to it.If you only have a few hours to dedicate to marketingyour business, thenmake those hours smore efficient.
Did you know that you you don't have to do it all yourself. You can build a team success team around your business and part of your team can include a virtual assistantallowingyou to leverage your time moreeffetively, yourvirtual assistant who can implementsome of your martketingactivities.From,blog posting to eBook creation,website traffic generation to social media marketing.Imagine now what you can do if you had more time to spend on the things you love about your running your business.
Ok first think aboutwhat you to market, do you want to promote yourservices,or your products or something else. The more specific youcan be, about what yourwant to marketthe better. Then after that, you should be thinking aboutthe resultsyou want from your marketing activities. So ieyour results could be toincrease your online visibility, orto drive more traffic to our website etc.
Once you've got that figured out you canmake a start of creatingmarketing tasks list, and then break them into daily/weekly/monthly tasks.
So how do you get it all done?Well you can set aside time to consistently implement your marketing tasks, or you can work smarter anddeletate these task to your virtual assistant.
Below istinysnippet of ideas to help you along to develop yourmarketingtask for your business.
Monthly Tasks
Your virtual assistant review andupdate your website page
Format and publishyournewsletter
Weekly Tasks
Post 1-3 new articlesto your blog.
Submit your main article to articlevarious article directories
Your virtual assistant could research questions on Linkedin Answers and note the ones to which I might be able to respond.
Your assistantcan repurpose one of your articles bycreating a Powerpoint presentation from and then submitting it to Slideshare and Scribd.
When you consistenly implement your marketingtasksyou should start to see the results
Develop an Effective Marketing Routine and Become More Productive
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