Custom Lapel Pins For Branding Your Business
Custom Lapel Pins for Branding Your Business
Custom Lapel Pins for Branding Your Business. Custom pins have a wide variety of uses and are a wonderful way to brand and market your business. Custom pins are great for employee recognition, achievements, trading shows and more.Custom lapel pins with your logo are a perfect way for your employees, business partners and clients to display pride in your business. A simple custom lapel pin is a powerful way to brand your business.
A friend of mine who opened a new business in a financial center. His offices were located in a big building on the 23rd floor. No one knew of him or his business as he and his company just blended in the environment as another new business in the area. One day he was asking me what he could do to help his business stand apart from the crowd and get noticed by others around him. I threw out a bunch of ideas but his budget was also a factor. So I told him to get some custom lapel pins with his logo and have everyone in his company wear them every day. He looked at me like I was nuts and said what good is a lapel pin. I said it is an affordable way to brand and market your business and to just give it a try. So he ordered the lapel pins for him and his employees and asked everyone to wear them every day to work. It started with the doorman on the building asking him what the pin was for and then before he knew it everyone in the elevator knew his company from that simple lapel pin. We were out to lunch and the waiter serving us knew what company he was from as he served some of his employees just the other day and was asking them about the pin. His employees are interacting with the community everyday and the community is curious as what the pins are for and what they are doing.
Trade shows are another place where a custom lapel pin can help you stand out from the crowd. If you are going to a trade show, custom pins, custom lapel pins and promotional buttons are a great way to break the ice with a potential customer, donor or partner. Many times a person will simply ask you what the pin or button you are wearing signifies. Hand out a custom pin along with your business card to ensure you stand out from the crowd of exhibitors and attendees. Let's face it, when you hand someone your business card, there's no way to know whether it'll end up in the trash or in a faceless stack of business cards. A corporate pin can serve as a reminder of you each time the recipient opens his or her desk drawer or sees it on a bulletin board.
Custom lapel pins are a useful marketing tool to brand your company. Use them to create a unique branding opportunity and, more importantly, thank the people who work to keep you afloat.
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