Create A Sense Of Conviction In Business Proposals
What is business all about?
Business is about the exchange of products or services or any other offer made by the seller on accepting some monetary gain by the buyer. A buyer relies on the seller when the quality of the product or service is in question. A seller is responsible for building trust and confidence in the buyer towards himself.
The basic value of a business proposal lies in the sense of authenticity and credibility built in the mind of a target customer. As an offerer of a contract or agreement, you are supposed to write such an offer letter that an offeree gets convinced about the proposal made by you. A client or a target reader should be able to rely or depend on you for the quality of the product or service offered to him.
There are several tips and tricks to prepare an impressive and effective proposal. A novice proposal writer tends to brag about their company as well as its products or services. However, no reader is interested in knowing about an organization or its products unless they are helpful to him. Therefore, write about an offer as a solution made to the client to his problems and difficulties. For instance, you are into the business of constructing roads and you have got a Request for Proposal from government department for constructing road connecting XYZ and ABC places, together. In such a case, you should lay stress on your past projects, certifications, credentials and accolades won. You should not entirely harp on your strengths but also on the areas on which you need to work. Present these areas not as your weaknesses but as challenges and the efforts that you have taken to overcome them. This demonstrates your quality of being fair enough to your client. Find out of you have talked about the benefits of a product. Support your opinions with the illustrations or by furnishing details of the projects accomplished. All these are main indicators with the help of which you can create a winning proposal.
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