Core Principles That Will Drive Global Telecoms Growth In The Next Few Years
Exciting things are yet to come for the global telecommunications industry
, if the current frenzy of activity is any indication. Among the many surprising centers of activity is the pronounced shift of traffic revenue from voice to data. In the mobile marketplace, app developers and publishers are subtly inserting themselves into the value chain. These and other surprising developments are steering the industry toward unexpected directions, stirring excitement and building up industry expectations for the future.With the industry in a state of flux, it becomes quite difficult to predict with any measure of certainty what is in store within the next few years. Analysts are forced to look at the past for sound principles that have carried the industry forward, regardless of the state of the economy and the prevailing market conditions.
Following are the principles that are expected to drive the growth of the global telecoms industry through the next five years or so.
1. The rise of data services
Voice calls and SMS used to dominate wired and wireless communications. Data was available, but it was slow and there were very few (and expensive) applications that required it. Developments in smartphone technologies, mobile internet devices, faster network infrastructure and the gaming industry have pushed data to the forefront. And the immense number of mobile device app developers is an encouraging sign that we can expect more innovation in this area.
2. Multimedia communication services
SMS exploded as the killer app for wireless communications, in huge part because it was portable across the entire range of mobile phones; it worked regardless of whose handset or network was used. Such a prevalent app is yet to be built around multimedia and IP-based communications. A communications platform that allows you to connect with your friends using rich multimedia technologies across network providers using any network provider will drive the development of a whole slew of applications that address a wide range of market segments.
3. Near field communication technology
Near field communication (NFC) has taken its sweet time to mature, but recent developments indicate that the technology is poised to grip the marketplace with its promise of frictionless, effortless, small-footprint apps. Previously positioned as a retail platform targeted at point of sale applications, NFC may find itself serving other areas and industries. Ticketing, authentication, health services management and retail promotions are just a few among the potential applicatins of this technology.
4. Machine-to-machine communication
Just as the wired Internet made it possible for computer systems of all makes and models to exchange data among themselves, wireless telecommunications can build an even larger network of inter-connected, communicating devices across the planet. Machine-to-machine (M2M) communication will enable a larger scope of reach for data automated collection and distribution systems.
It will also encourage different industries and different parts of the consumer value chain to collaborate with each other to come up with new and innovative industry applications. Such a collaborative environment will likewise benefit the telecoms operators, providing them with increased surface area and additional opportunities to interact with prospects and existing customers across different industries.
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