Contact Information And Your Online Business
Going to a website without any contact information is a huge turn-off to any prospective online shopper.
There certainly has to be a way to get in touch with you? There are many ways customers can contact you. You can publish any of the following on your website your cell phone, your land line number, your e-mail address, your mailing address, your fax number, or your instant messaging ID. You don't need to include all of this information, just a few would do. There are some very successful online businesses that do not list their phone numbers. Whatever form of contact you prefer is fine as long as it satisfies your customers.
Your business may be one that relies heavily on good old fashioned phone contact, so make sure to list more than just your email address. Younger customers, or anyone with technological know-how would prefer to contact businesses via email. This doesn't quite apply with older customers, who will need you to have a phone number in the contact info. The form of contact options you list on your web site has to work for you customers. List as many contact options as you feel necessary, but again, don't list everything.
Even if your business is online, it is much advisable to list your home address as well. In today's day and age where identity theft is a know menace, you may not want to do this, but you can work around it. You can get a PO box very inexpensively and you can make it look like the real address. All you need to do is list the physical address of the post office and use your P.O. Box number as a suite number. No one will know that the address actually is a PO box number. It is considered proper business etiquette to include a home address even on a web site.
Don't hide your contact information once you have it published on your website make it accessible for all. Do not hide important contact information like your phone number. If you don't want to receive calls, then don't include the phone number in the contacts. But if you do lists the number make sure it's easy to find. Place your toll-free number, if any, on your web site's main page.
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