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Consultancy Jobs Assignments And Projects - Supply And Demand

Consultancy Jobs Assignments And Projects - Supply And Demand

The Academy of Business Strategy has always been fortunate enough to be in a position

where demand from potential clients for consulting services has always outstripped supply and the same has been true for Certified Professional Consultants. The reason for this is simply because we do not provide clients with any short-term consulting services. This ultimately restricts us in terms of the amount of clients that we can service. For example, upon graduation a Certified Professional Consultant would have an established portfolio of five clients each having signed a five-year assignment. The reality is that this constitutes the minimum period that client services usually take. In most cases services will be implemented for much longer periods than this. Consequently an individual Certified Professional Consultant would do well to be able to take on one new client every five years and such clients are therefore likely to be introduced, either through the Academy of Business Strategy, or through the consultant's own client portfolio.

Many consultants now have a short waiting list of potential clients if there is an indication that a client assignment is nearing conclusion. Once again, the only reason why Academy consultants are in this position is because they can only manage a portfolio of five clients and clients are all engaged with five-year assignments. This position has its strengths and weaknesses of course. In the event of a boom in consulting demand, the Academy or Certified Professional Consultants are not very well placed to satisfy such demand due to limited resources and the very nature of the services that we provide. However, in the event of a recession, or just a general downturn in consulting demand, it is always project-orientated consultants who are first out of the door, because projects tend to be dispensed with. CPC services are all structural and as such we never experience peaks and troughs with service demand, even in a recession.

To understand this, consider a client who needs to cut costs because of a downturn in demand for their own products or services. They would not stop using their management accounting software, because this provides them with a process by which the finance department operates on a daily basis. All CPC services are structural and process-orientated in precisely the same way. We never recommend that a CPC takes on any more than five clients, because with increased quantity, quality always suffers. It is a bit like the juggler who takes on one too many balls. They never just drop one ball they tend to drop all of them. Consequently the consultant's earnings also increase based upon the perceived quality of their consulting service, rather than the quantity of clients that can be managed.

If a potential sixth client comes along for example, perhaps offering more money, more benefits, better working conditions, or better service prospects, then we simply advise the consultant to go back to their current client base and re-negotiate with them. Honesty is always the best policy and we live in a free market after all. Clients expect this, indeed it is written into our service agreements with them. It is of course each individual client's prerogative to decide whether to accept or reject the new terms that are proposed, but in reality, generally the longer the client has been implementing the service, the greater value they will have placed on it already, without the consultant even knowing.

To illustrate this point financially, the minimum annual income of Certified Professional Consultants upon graduation is $240,000.00 USD per annum. The average annual income after 3-5 years is $500,000.00 USD per annum. The average annual income of consultants who go onto complete the Post-Graduate Diploma in Professional Consulting (DPC) amounts to $1,000.000.00 USD per annum. The reason for this is because consulting service fees are not time-based, but product-based. That is to say the client is charged a monthly fee for the implementation of the unique consulting service process including support and this is subsequently how clients measure value, which is of course how it should be.

by: Dr. L. Goodstein DPC CPC DBA MBA BA
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