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Consider Custom Koozies For Your Business Or Event

Consider Custom Koozies For Your Business Or Event

The eternal koozie

The eternal koozie. At least it seems eternal to us now due to the prevalence and popularity of the koozie that has become such a part of daily life. The koozie, also called a beer sleeve, can cooler, or stubby holder, is actually a fairly recent invention. It was introduced in 1982, designed to keep hands warm and dry when drinking cold, canned beverages. Subsequently, the koozie came to be made of foam, neoprene, or polyester to serve as a mini, individual cooler to insulate a canned or bottled beverage, keeping it cold or hot, as well as protect hands from uncomfortable temperature extremes. It is now an essential accessory for any outdoor activity.

The simple usefulness and practicality of a koozie is enough to account for its popularity. But this humble drink sleeve didn't remain humble for long. Due to being easy and inexpensive to produce, its versatility for decorating and ease of printing, as well as its ability to make an instant statement, the koozie has become a favorite promotional give-away, marketing tool, and party favor.

Businesses are always looking for innovative ways of getting their brands noticed and staying in front of potential customers. People love give-aways and freebies. Useful, practical items, such as pens, calendars, mugs, and the like, imprinted with the company logo and message, have proven to be among the most effective marketing tools. Unlike business cards that are more often tossed in the trash or lost, people tend to keep usable items handy and visible.

Koozies are currently coming to top this illustrious list of marketing favorites for the same reason. In addition, Koozies have an advantage for advertising because they travel to places where people gather, such as beaches, parks, sporting and other events. When they're fun, colorful, and unique, they get noticed.

Koozies given as party, reunion, shower, and wedding favors are a guaranteed hit. They can be coordinated in color and design to match a theme or wedding party decor. They can be inexpensively personalized with names, dates, sayings, pictures, and more. They're welcome by guests for use at the event and then taken home for years of continued enjoyment and memories. They always add another layer of fun to any occasion.

There are a number of companies that can quickly and inexpensively personalize and customize koozies for your business or special occasion. Most will offer them in small enough quantities to make them practical and affordable for even the smallest gatherings or fun gifts for the golf buddies. It's always a great idea to consider koozies!

by: Art Gib
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