Casio has been the leader in keyboard, calculators and watches for more than three decades. Adopting a corporate philosophy of Creativity and contribution, Casio has been improvising on their technology to bring to the users products that are unmatchable in quality and features.
All Casio products are based on researched technology of making the watches shock proof and tough. Impact resistance has been the key factor driving technical design development. The products have been designed specially to endure all kinds of shock arising out of any fall and resistant to water.
Behind the Concept of Casio G Shock and Baby G Watches is its characteristic product feature of shock resistance. The casing and dials are designed to ensure that they can withstand any kind of impact of falling or knocks. Stringent quality checks coupled with destruction tests to check the impact and crush resistance provide top class quality products.
Concept of Casio Baby G Watches were originally designed by a Casio Engineer by name Kikuo Ibe. The first product was launched in the commercial market in 1983. To meet up with the increasing demand and popularity Casio extended the product line and brought out design variations and also introduced new concept designer and signature collections in collaboration with various musicians, design groups etc.
Casio had originally been bringing out standard watches and later on improvised by introducing shock resistance watches mainly aimed at being used for adventure sports, out door sports, and favored by paramedics, fire fighters, army personnel for its capabilities of shock resistance, water resistance. While the brand was being lapped up by this category , Casio adapted stylish and chic modern look in its Concept of Casio Baby G Watches and won over both men and women with its look and brand image.