Chiropractic Marketing: How To Save A Dying Chiropractic Clinic Now In Three Steps
This article is about chiropractic marketing and why it is vital to saving your practice
. I'm not going to pull any punches. If you've found yourself in a dangerously slow practice situation, then what you need at this point is for someone to tell you the unvarnished truth. This article teaches three things to do now.Last week I got an email from a doctor that went like this: "Ben, I just found your website. I now realize everything I've done has been wrong, which is why I find myself in my current situation. My practice is dying on the vine. What can I do?"
How to Save a Practice in 3 Steps
1. 100% Focus on Chiropractic Marketing:
It is very important to remember that chiropractic marketing is the first thing you should familiar yourself with.
I mean the bottom line is that one good marketing system can bring in 20 new patients a month. When you had 10 systems similar to this that you can habitually draw from, you can imagine how much power it can bring.
2. Create Multiple Marketing Poles in the Water: In my Apprentice program, I teach an approach called Marketing Poles in the Water. The effective tool to build a thriving practice is having 2 dozen poles in the water- that means 2 dozen effective marketing system - that each produce varying numbers of patients. If we are going to wire everything at the lowest possible level of result, which means, with 24 poles dipped in the water, even if each pole can only bring 1-3 new patients, you can actually have 24 new patients minimum for a month.
Quit looking for the one magic ad that fixes all your problems. Such an ad does not exist.
The problem becomes what if you only have 3 poles in the water? When I survey chiropractors, it is alarming to find that the majority of clinics are only doing three or four things total.
No wonder they have a new-patient problem. Marketing poles in the water can be a life saver.
Here's an email I got this morning from a doctor who said, "This past Monday I started the week with 2 new patients on the schedule for the entire WEEK and by the end of Monday we had SEVEN on Monday alone. That was followed up with 5 new patients yesterday. It's funny because when we ask how they heard of our office each one of them was from a different "pole".
3. Forget Delegating the Marketing - no one cares as much as you do!
The worst thing you could ever do, is divorce yourself from all this marketing stuff and toss it to an inexperienced staff member just because you don't want to deal with it. Why would someone delegate the only thing in practice that brings in money, i.e. the marketing?
When you are delegating the marketing strategy to someone who don't care much about it, then you will conclude that this will be the end of any practice (or business.)
What's The Bottom line?
The bottom line is to beg, borrow, steal - well, don't steal - doing whatever it takes to add two dozen marketing poles to your practice as rapidly as possible. This will save your practice. It's mathematically impossible not to generate the new patients if you follow my advice.
No matter what, do not just sit there and allow yourself to die on the vine because you're feeling paralyzed. Get off your butt and make things happen and get those marketing poles installed!
Copyright (c) 2009 Ben Cummings
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