Building A Successful Information Products Business With David Jenyns
Building A Successful Information Products Business With David Jenyns
Ive got another great video interview to share with you today with an Aussie entrepreneur named David Jenyns who lives in Melbourne, Victoria. His been featured in numerous magazines and is recognised as an expert in his field. I wanted to interview David to find out how his business runs and especially how his grown it to be very successful.
About David Jenyns
David is based down in Melbourne, Melbourne Australia and been marketing online for 10 or 11 years now. He's got firstly interested in stock market because of his friend at school telling him how much money he was making and just like a problem gang blog. David thought wow! This is too good to be true.
When he finished school, he decided rather than going in University against the better advice of his friends and family, they said "You know, you should go to University and get what it takes to get really far.." and then he thought "No, Im going to take out $5,000 loan and go to weekend share trading course to see if I can become a super trader over the course of a weekend." But upon doing that, he also quickly realized that being in the stock market niche isn't really that easy. You have to have a little bit of a trading flow and extra capital behind you unless you go with no money, you cant really trade what it is that you dont have. So, once that happened, he realized he need to build up a little bit of extra cash.
Building A Stock Market Idea Scheme - Metastocks
He gets very interested in stock market that he identified a little bit of a natial exposure, there was a charting package that a whole lot of people were using that they dont fully understand how to use this charting package. Its called metastock. The particular trading community or group that he was a part of, a lot of them really just badly use it. So he joined up with another guy and we created a homestudy course for. This was back in 2001 and they wrote this course and it did really well within our community but they also realized you can have a perfect product but if people dont know it exists, its not really worth anything. So they have this product sold well in immediate group but beyond that, they needed to get the word out.
What happened further was David got also interested in legendary marketing strategies from Dan Kennedy, Jay Abraham and other guys in Australia who's got this perfect effective talent in attracting people to buy information products. They started to learn how to write long form sales copy, copy that converts and then that just evolved over online when he thought he still got this Internet opportunity to get that nasty jam. So they registered a domain name and first name he got interested to use online was kind of called Kennedy behind side sale. That particular program was all about generating fantastic content and value that pre-sells your product. Theyve put off a lot of material out there and that actually ends up being good for SEO reasons as well but it calls out of the pre-sell and took all of that and started marketing the products online.
Building An Online Presence
Thats how it kind of evolved into the Internet Marketing area and when he first got interested in Internet Marketing especially in the stock market niche, theyre very much on the cutting edge when they're coming out like when doing VEO for about 4 years ago now online, for promoting different products and services that they offered, also the way that they were bringing the direct mail and long form sales copy that were converting really well back then.
When they brought that online in the stock market niche, they were doing extremely well. Theyve picked a very tight niche and quickly positioned themselves as the experts and then from there, they just started to build up a product line. Theyve built up quite large database of clients and just continue to run seminars, workshops, record them and turn them into info products. That business sort of bubbled along on the side until it went a little bit entrepreneurial and different things popped up along the way. The next big thing was when they decided to model off a strategy from this gentleman called Paul Hartunian -- the one who sold Brooklyn Bridge and had tons of audience after writing this up to several press releases online.
So theyre doing renovations and he pretty much just copycatted his idea and got a lot of scattered culprit and wood and run a press release saying like Melbourne man sells the MCG for $2495. To cut the long story short, he got a lot of media coverage and with all the skills that he has picked up with the direct mail and online, funneled a lot of traffic online to the website that they've put up and obviously it converted and sold some things but there have been other bits and pieces that they have worked on. There are rock-n-roll clothing music store, unique selling MCDC T-shirts, and its like rock items and those type of things. Very much as an entrepreneur, they tried to set that store up as a franchise so they got all the franchise documentation done. Actually a little while ago, they also opened their first franchise in Melbourne CBD down here.
Shifting To Much Focused Project - SEO Melbourne
After couple of successes and presence both offline and online, David and his partner also started to find a lot of people who were asking how it was that they're doing, what it was that they were doing. Because they were both passionate in the market, David thought he love stock market but he also love marketing. He then decided to think about shifting his ideas and focus on much needed subject which is search engine optimization and put stock market on the side.
Just recently, at the start of this year, they launched Melbourne SEO services where they're taking what they were applying in the high peak competitive niches and then applying it to localized local business doing things like Dentist Melbourne, ISO Consulting Melbourne. These parts of phrases and terms that they can dominate very quick results for their clients and getting some fantastic feedback for that as well. From that day until now, he really shoot his focus on SEO and little from the stock market.
Split Attention Challenges
They just did a product launch for someone else in the stock market niche and they werent really familiar with product launches so David pretty much run the product launch and did exclusive product launch to their list. That launch was what can you expect, just a small business with that launch. He thought he's not just going to drop that business but his attention is starting to shift and trying to go into more Melbourne SEO services.
Because the biggest thing that he has noticed just recently he got a business coach and what they have talked about is being an entrepreneur, a lot of what youll find youll do is you got these big spots of profitability and this comes from product launches and things like that where youll see youve got your baseline and sales that come in, and that might be a certain level. Then, every now and then you get these massive sparks. Thats great but the thing is its not focusing on building necessarily a business, you got the baseline of sales but it really should be focusing necessarily to build a business and which is why he went through focusing on Melbourne SEO services.
Indeed, a good decision has come to much success for David Jenyns' business but at the moment, he's still attached with the stock market niche and still having a passive income from it. As for SEO Melbourne which is still fresh and a hot need for everyone else in the Internet Marketing arena, David Jenyns developed much of his outsourcing strategies to manage his office-based staff and outsourced staff underneath his team in place to manage the tasks that they do for his valuable clients. Fortunately, these words only talk about how growing his business is until now:
"Were targeting and were going to go after 12 clients and were going for high-end clients who understand that. As long as were getting them a positive return on investment, they happen to spend as much cash with us as they like and that business that were building is going to provide quite high-end clients providing more than enough money to fund operations here in the office with the overheads and staff."
"Were thinking of evolving into being like the Waren Buffett of the online world were buying web businesses, building them up, taking their expertise, refine the systems with the clients that we are working with and those clients will for that overhead. I think were shifting away from the stock market stuff but Ill never let it go completely. My advice for anyone is watching news, the more that you can strip away and have that single focus, the better youll do."
David Jenyns is one of these few people who should be modeled off for having that kind of passion as an entrepreneur -- to build more businesses to sustain passive income lifestyle and not getting tired of it even if a lot of people now may paint the lifestyle of doing less and earning more. Now, as he earns more and more for years, he's still not wanting to stop and no doubt, he's really getting more results waiting to be received real soon.
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