Brand Endorsements By Hollywood Celebrities : Isd Global Offers It All For Brands In Europe

Brands over the years have used celebrities fromHollywoodto create impact

, develop connections and drive brand recall. Would a brand salivate at the prospect of using anyone from George Clooney, Julia Roberts, Tom Cruise, Demi Moore, Bruce Willis, Gerard Butler, Nicole Kidman, Pierce Brosnan, Hilary Swank, Richard Gere, Sharon Stone,Dustin Hoffman, John Travolta, Paris Hilton,Spike Lee, Cameron Diaz,Mira Sorvino, Adrian Brody,Andy Garcia, Oliver Martinez,Mira Sorvino, Mischa Barton, Linday Lohan....... it sure is an impressive array of super stars.

ISD Global, the new age Dubai based brand consultancy had added this specialism to their roster of services- a literal one point destination to source any of the aforesaid Hollywood celebrities for brands who want to leverage the advantages of having such associations- of course at a price. Be it a one off appearance or a long standing association that spans a few years, all kinds of understandings can be customised. And, that across multiple geographies be it for brands in Dubai, London, HochiMInh Cityor Bombay. Or anywhere else for that matter.

' Brands are on the lookout for instant appeal, the power of associating with top glamour and letting the connection create the viral & community conversations. For them, its a way of breaking through the hyperclutter and standing out, be seen, be heard and (hopefully) be consumed! Hollywood celebrities bring in the aura, appeal, audience & attention that brands crave for all the time, so they are prepared to invest top dollars in building such partnerships. For the stars, its great ' brand mileage ' if you will- they get additional platforms to be seen &heard in multiplemarkets through brand campaigns that might straddle several geographies, thus getting them closer to their fan bases, enhancing their shelf life. So its a happy two way street and no wonder you see more and more of such partnerships flourishing across brand categories from FMCG, Fashion & Cosmetics, Automobiles, Luxury watches, Perfumes, Apparels, Telecom etc", commented Suresh Dinakaran, CEO, ISD Global.

"A place like London is buzzing with brand activity all the time.There is a constant effort to up the ante, go beyond and extract maximum noise value. Brand ensorsements that engage top Hollywood celebrities sparks the right kind of buzz and retain the charisma for extended periods of time. Done right, they deliver high ROI. Ofcourse the brand traits have to resonate with the personality endorsing the brand and thats where ISD Global plays a consultative role in helping brands choose the right kind of endorsement partners", added Sagar Patil, CEO, ISD GLobal Europe.

ISD Global's biggest strength is its worldwide teamof cutting edge brand marketing and creative communication professionalsallowing it to offerfuture readybrand marketing services across a wide cross section of industry genres including Automobiles, FMCG, Banking & Financial Services, Real Estate, ConsumerElectronics, Luxury & Lifestyle, Fashion & Jewellery, Education &Training, IT & IT services, Travel, Tourism, Hospitality, Food &Beverages, Media & Entertainment, Furniture & Interiors, OfficeAutomation etc. With operations spanning international locations including UAE, India, UK, USA, Canada, Mauritius & Vietnam, the ability to cross pollinate resources, market insight & intelligence for the advantage of brands it works with is, immense.

ISD Global also publishes a magazine Brand Knew, which as the name suggests provides a holistic perspective on the world of brands and branding. It hastwo versions-one a print edition & the other a digital edition-A new look magazine is being launched this July- it would be a Global launch targeting a community of almost 200000 readers - Business Owners,Entrepreuners, CEOs, Brand Heads, Marketing Heads, Agency Heads, Students of Branding & Advertising etc..

by: Suresh Dinakaran

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