Blog As A Powerful Tool Of Mass Communication For Global Business Outreach
From historical times, people have always wanted to express themselves through various media such as the newspapers, magazines, radio and television
. Others are literature, music, paintings, sculptures, arts, crafts and a lot more. These are means by which people in all ages have expressed their thoughts, philosophy or opinions, thus successfully passing across messages to their intended audiences in different parts of the world. Nevertheless, these are in the minority.
There are millions of others, who have brilliant and probably better ideas to share but do not have a way to pass their views, talents or even inventions and discoveries across for the world to know let alone benefit from them because they are limited by means of communication. Therefore, their brilliant ideas that would have helped in the solution of some human problems become latent and at times died with them.
Like the means of production, setting up communication media radio, television studios or newspaper and magazine publishing outfits as channels of expressing individual thoughts, ideas and opinions, are very costly and only very few can afford them. Therefore, the rest of the masses of the worlds population remain unheard. Even people with the most brilliant ideas have their thoughts either completely bottled up or short-circuited because they have limited or absolutely no channels of communicating them to a wider audience or readership.
You would be amazed at the number of would-be great authors that have been frustrated out of writing because publishers (owners of publishing outfits) have brutally criticized and rejected their works, thus dampening their spirits and quenching the fire of literary talents that were burning in them. We have heard stories of some who died because their hopes, their talents and their best of literary efforts were dashed, and their works jettisoned into the garbage bin as literary junks. Ironically too, we have also heard of cases of relatives of some of such deceased authors dusting up the rejected manuscripts and having them published, and the once rejected works, turned out to be the best of literary publications, winning various Prizes for their excellence.
The emergence and popularization of Information Communication Technology (ICT), late 90s and 2000 is a watershed in that it has made information sharing easier amongst peoples of the world. The internet has indeed provided a platform for people of little or no means to be heard and seen, not only by people in their immediate environments but also people in all parts the world. According to the Internet World Stats, a body that captures and keeps world internet usage and population statistics, there were about 2.1 billion internet users the world over as at the date of this publication and the figure is still growing by the day.
Using a Blog Site As Your Own Publishing Outfit. Now, you will no longer have your works rejected, your views and opinions will no longer be muscled up, neither would your script be thrown back at you, all because you do not have a publishing platform of your own.
Whatever your interest is, you can establish your presence on the internet for the world to see you, read your publications and benefit from your wealth of experience and knowledge, without begging or lobbying any publisher to have your work published or investing much money to establish a publishing outfit of your own.
Blogging As a Window of Opportunity for Global Market Reach. The difference between owner of a brick and mortar printing press, newspaper and magazine or broadcast media and a blogger is the reach. While the former is limited to readers and audience from the immediate environment, the latter has a global outreach, with an enormously huge market potential for profit maximization.
Why It Is Imperative You Set Up Your Own Blog. Having realized the reach and market potential of internet presence, it is obvious that anybody with goods and services that can add value to human life or solve society problems, is bound to make huge sales and profits, which are indeed the ultimate aim of a business after all. You need not necessarily have a product of your own. The internet also affords you the opportunity of becoming rich while marketing other peoples stuff and earning handsome commissions on sale.
In consequence, it is important that you should learn how to set up and manage your own blog site by yourself instead of paying someone else hundreds or sometimes thousands of dollars to set it up for you. Setting up a blog site is more of a fun than a task. Anybody who can read, understand and write basic English or any other written communication languages, can set up and run a blog site. It is not a rocket science as some people may think. You do not need to be technically savvy or proficient to do it.
by: Sylvester Oti
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