Before You Attract Prospects For Any Home Business, Here Are 4 Tasks You Need To Do First
Before You Attract Prospects For Any Home Business
, Here Are 4 Tasks You Need To Do FirstTo attract and generate responsive sales leads for your home business, you first need to establish your ideal target prospect and market. MLM Lead generation cannot and will not begin until you get this part correct.
Chief Rule Of Prospecting: Who Is Your Target Prospect
While cold-calling and other similar "outdated" business-building methods may work for a few, these methods lack efficiency, and will may not work in this day and age.
These traditional business-building methods do not actually target specific prospects: these methods have very little to do with actual marketing.
Generating MLM Leads is not the first thing you do with your home business. There are other activities which precede MLM Lead Generation.
Here is a rundown of these tasks:
Activity # 1: Do You Specifically Understand What You Are Marketing?
You need to understand your business opportunity, your products and the problems that they solve. The importance of this knowledge, is that you will know whose problems need solving, and hence who your target market is composed of.
When you know this information, it is easier to generate quality and responsive sales leads for your Network Marketing Business.
Activity #2: Learn Any Potential Markets, And Come Up With Explicit Markets To Target
The only way to determine which market will give you the most reponsive and profitable MLM Leads, is to research your possible marketing. Thorough market research will let you market your Home Business opportunity or products to the most profitable market and sales prospects.
Such a market will more likely give you responsive and high quality sales leads, and your lead generation efforts will be tend to be more profitable.
If you do not know who you are marketing to, you will not sell and your MLM Business will suffer.
You will need to understand the major problems and motivations of your potential market. With this intelligence, you can:
1) Know where and how to find your potential market, prospects and leads
2) Be empathetic to their needs
3) Generate sales leads, market and sell to them
When you have determined all the problems that your business opportunity or product can solve, it is time to think up all the people experiencing these exact problems. These are the prospects you want to be helping: be as specific as possible.
This exercise gives you a list of markets/sub-markets you can brainstorm for your MLM business opportunity and/or product.
You could, for example, narrow down to the following possible groups to market to:
People who have been recently downsized
People who are affected by downsizing in a very specific industry
Chiropractors
All these groups of people have different core motivations and problems that need solving.
You cannot market the same way to each of these groups of people: each group has different needs and priorities.
"Old School" network marketing methods do not consider market research, or any of the issues raised above.
Activity #3: Assess Your Likely Markets To Ascertain Where You Will Market And Sell Your Products And Services Or Home Business Opportunity
Find a market where people are already spending money, and one that interests you, and only then, can you actually start your online marketing and lead generation activities.
If there are products that your market purchases, then you are definitely in a market that spends money.
Activity #4: What Is It Your Target Customers Want?
Understand which of your target market's needs are not being fulfilled. When you know this information, it becomes easier for you to start your sales lead generation and marketing, because you know who exactly you are targeting, and you what will get them to respond to you.
Sales leads are the lifeblood of your home business, and to generate high quality, responsive leads, you need to target a profitable market with prospects whose problems your products, business opportunity or services can solve.
Attraction marketing sets into play when you begin providing solutions to problems faced by your target market.
Find out about your target market and their needs before you can begin generating sales leads, and you will have a better chance of selling more of your products and/or services.
To generate high quality MLM leads, and hence increase the possibility of your making sales, you have to go through this market research and identification process first.
Market research is a core part of your home business success. This is perhaps the most important exercise to your online MLM success.
If you're not researching your market, you're doing yourself a disservice. Your business will suffer in the long run because of this.
When you know exactly what someone wants, it is easier to give it to them: to solve their problems and meet their needs, they will more likely seek you out when they know you have a solution they need.
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